Demandbase helps Panasonic
connect account data

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For Panasonic, Demandbase has been a game changer. Whether it was navigating internal systems, internal organizations, or providing key insights, it’s been a great journey together. Account-Based Marketing has taken the guesswork out of Panasonic’s B2B marketing strategy. Demandbase tied together Panasonic’s intent and insight information in an actionable way.

The Demandbase difference comes down to three things:

  • Easy to understand
  • Necessary information
  • Actionable data
Susan Campbell
Susan Campbell
Global Marketing Manager, Panasonic
Prior to Account-Based Marketing, we really just were guessing. I mean we were using the limited intent and insight information that we had, but we really didn’t have a tool that tied things together for us, so it has really been a great journey.