Customer Story Thermo Fisher Scientific Experiences Revenue Growth with Demandbase Web Analytics The Head Scratcher Thermo Fisher Scientific is the world leader in serving science. Through their premier brands Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific and Unity Lab Services they offer an unmatched combination of innovative technologies, purchasing convenience and comprehensive support. The digital marketing team at Thermo Fisher Life Sciences Solutions Group wanted to understand which companies were visiting their website and what actions were being taken. This would enable them to understand the efficacy of their digital marketing programs, which in turn would inform how their commercial strategy would move forward. IndustryIndustrial & Applied Science SolutionsCompany Size80,000 employeesLocationWaltham, Massachusetts
18%increase in revenue 8%increase in "add to cart" conversions 50%growth in average deal size What’d They Do? By connecting Demandbase Web Analytics into Thermo Fisher Life Sciences Solutions Group’s existing web analytics solution, the digital marketing team was able to capture account-specific information such as company name, city, country, revenue, employees, industry and audience segment for their website visitors. They were also able to assess who downloaded collateral from the site, which were the top performing content assets and what were the most commonly used search terms by each customer. How’d They Do? With this information, Thermo Fisher Life Sciences Solutions Group was able to convert site metrics into actionable insights. The digital marketing team is now able to create content and marketing programs that are geared to engage with accounts coming to their website. This has proven to be a competitive advantage resulting in accelerated sales cycles. Download Case Study Curious how product mentioned here would work for you? Schedule a customized demo today. Book a Meeting View more Customer stories You’ve just seen the tip of the iceberg. There’s plenty more to explore. Back to Customer Stories
