Resources for Smarter CMO Forum Featured Content Latest Content Video DB Live 6 mins binge The Top Metrics for Sales & Marketing Alignment (ft. Ray Rike) Ray Rike, Founder and CEO at Benchmarkit, and Kelly Hopping, CMO at Demandbase, discuss the top 3-5 metrics... What's Hot Blog ABM/ABX Setting Up and Managing a Double Funnel: Insights from Coupa CMO Chandar Pattabhiram Moira van den Akker 1 min read Blog Smarter GTM 7 Ways Smarter CMOs Are Defending Their Marketing Budgets Jon Miller 1 min read Video DB Live Why Gong Did Super Bowl Ads & How They Measured Success (ft. Udi Ledergor) 6 mins binge Content Type Blog Video eBook Webinar Podcast Case Study Infographic Report Solution Sheet Workbook Persona Customer Success Marketing Revenue Operations Sales Product ABX Advertising Data Sales Intelligence Sort by: Most recent Most popular Clear filters Video DB Live The Top Metrics for Sales & Marketing Alignment (ft. Ray Rike) 6 mins binge Blog Smarter GTM 7 Ways Smarter CMOs Are Defending Their Marketing Budgets Jon Miller 1 min read Video DB Live How CMOs Should Align on Budget with Their Stakeholders (ft. Monica Behncke) 5 mins binge Video DB Live Why It’s Hard for CMOs to Set & Defend Their Budgets (ft. Monica Behncke) 3 mins binge Video DB Live Understanding What Value Creation Means During a CMO Search (ft. Pat Haggerty) 2 mins binge Video DB Live Building a Scorecard for Your CMO Search (ft. Pat Haggerty) 5 mins binge Video DB Live Defining Personal Brand (ft. Kyle Lacy) 2 mins binge Video DB Live Recs for Execs: Personal Brand (ft. Kyle Lacy) 2 mins binge Video DB Live Benefits of ChatGPT for the Modern Exec (ft. Kyle Lacy) 2 mins binge 1 2 Next Resources tailored to persona For Customer Success View all For Marketing View all For Revenue Operations View all For Sales View all Other Topics ABM/ABX Account Intelligence B2B Data Data Management DB on DB DB Viewpoint Digital Advertising Inside Demandbase Metrics and Analytics Predictive Analytics Sales Management Sales Productivity Sales Prospecting Sales Tips Smarter GTM Love what you see? Get more.
Video DB Live 6 mins binge The Top Metrics for Sales & Marketing Alignment (ft. Ray Rike) Ray Rike, Founder and CEO at Benchmarkit, and Kelly Hopping, CMO at Demandbase, discuss the top 3-5 metrics...
Blog ABM/ABX Setting Up and Managing a Double Funnel: Insights from Coupa CMO Chandar Pattabhiram Moira van den Akker 1 min read
Video DB Live Why Gong Did Super Bowl Ads & How They Measured Success (ft. Udi Ledergor) 6 mins binge
Video DB Live How CMOs Should Align on Budget with Their Stakeholders (ft. Monica Behncke) 5 mins binge
Video DB Live Understanding What Value Creation Means During a CMO Search (ft. Pat Haggerty) 2 mins binge
