As Chief Marketing and Product Officer of Demandbase, I'm responsible for delivering Demandbase’s product vision to delight customers and fulfill its mission of transforming how B2B companies go-to-market.
I have a long history of establishing and leading some of the most notable marketing technology companies. Most recently, I was co-founder and CEO of Engagio, the leading Account-Based Orchestration Platform. Earlier, I co-founded and held the position of Chief Marketing Officer for Marketo (acquired by Adobe).
Companies need to build trust with potential buyers, identify the magic moments when customers are open to engaging, and then orchestrate the perfect interactions across Sales, Marketing, and Customer Success teams.
A few early adopters of Demandbase One graciously agreed to sit down and give us a peek into what it’s like to use the new ABM Platform to take their ABM to the next level. Here's what they had to say.
It’s time to change the conversation around B2B marketing. The future of B2B is dependent on our ability as marketers to work with sales as a team at every stage of the account journey. Will you adapt?