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Jon Miller
Chief Marketing and Product Officer, Demandbase
As Chief Marketing and Product Officer of Demandbase, I'm responsible for delivering Demandbase’s product vision to delight customers and fulfill its mission of transforming how B2B companies go-to-market. I have a long history of establishing and leading some of the most notable marketing technology companies. Most recently, I was co-founder and CEO of Engagio, the leading Account-Based Orchestration Platform. Earlier, I co-founded and held the position of Chief Marketing Officer for Marketo (acquired by Adobe).
Three Levels of Sales and Marketing Alignment Maturity
Jon Miller
In ABX, the Marketing and Sales departments operate as a team. Players work together to pass the ball back and forth down the field to create and win new business and drive account growth.
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So Long, Baton Pass. Hello, Marketing and Sales Orchestration: The Play Metaphor
Jon Miller
The “play” is the perfect metaphor for orchestration since it reflects the fact that there are multiple people at your company working together to interact with the account.
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It's Not Just Demand Generation - It's Brand Generation
Jon Miller
Your brand can have a massive impact on the success of all aspects of your go-to-market. Without good brand support, even the greatest ABX programs will have you struggling to hit your goals.
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Get In Front of the Competition: Use Intent Data to Find the Accounts That Drive Your Business
Jon Miller
B2B markets are more competitive than ever. So how do sales teams break through the cacophony? Intent data.
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The Many Benefits of Account-Based Experience (ABX)
Jon Miller
ABX lets us work with buying teams on their own terms: anonymously when they want to be, helpful and relevant when they’re ready –– and always based on trust.
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How to Attract and Engage the Attention of Your B2B Audience
Jon Miller
Companies need to build trust with potential buyers, identify the magic moments when customers are open to engaging, and then orchestrate the perfect interactions across Sales, Marketing, and Customer Success teams.
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Why Data Will Eat the World
Jon Miller
If data is so great, then why aren’t more companies using it more effectively? The answer is simple. Up until today, it’s been too hard.
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Five Reasons Why Account-Based Experience (ABX) Matters (infographic)
Jon Miller
ABX doesn’t invalidate your current ABM and lead-based strategies. It makes them stronger — by adding the critical principles of Customer Experience (CX).
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Demandbase One: Fusing the Best of Inbound and ABM for Modern B2B Marketers
Jon Miller
What Marketing and Sales teams need is one no-compromise solution that combines the engageability of inbound marketing AND the precision and targeting of ABM.
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What’s It Like To Use a Next-Gen ABM Platform?
Jon Miller
A few early adopters of Demandbase One graciously agreed to sit down and give us a peek into what it’s like to use the new ABM Platform to take their ABM to the next level. Here's what they had to say.
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The Future of B2B is Changing. Are You Ready?
Jon Miller
It’s time to change the conversation around B2B marketing. The future of B2B is dependent on our ability as marketers to work with sales as a team at every stage of the account journey. Will you adapt?
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