Chief Marketing Officer (CMO) Demandbase
As Chief Marketing Officer (CMO) of Demandbase, I'm responsible for delivering Demandbase’s product vision to delight customers and fulfill its mission of transforming how B2B companies go-to-market.
I have a long history of establishing and leading some of the most notable marketing technology companies. Most recently, I was co-founder and CEO of Engagio, the leading Account-Based Orchestration Platform. Earlier, I co-founded and held the position of Chief Marketing Officer for Marketo (acquired by Adobe).
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How to Use Direct Mail and Gifting to Engage ABM Accounts
Unspam Your Brand With Smarter GTM™ Powered by Account Intelligence
How to Segment Your Accounts By Potential Value for Pro-Level ABX
Three Levels of Sales and Marketing Alignment Maturity
So Long, Baton Pass. Hello, Marketing and Sales Orchestration: The Play Metaphor
It’s Not Just Demand Generation – It’s Brand Generation
Get In Front of the Competition: Use Intent Data to Find the Accounts That Drive Your Business
The Many Benefits of Account-Based Experience (ABX)
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