Digital marketing spotlight: Lifecycle advertising strategies
Demandbase on Demandbase
In this webinar, Hannah Jordan, Digital Marketing Director at Demandbase will showcase top advertising plays tailored to each stage of the buyer’s lifecycle. From awareness to decision-making, you’ll learn how to effectively engage your target audience with creativity.
Discover the latest features available in Demandbase for digital marketers to leverage their advertising spend for maximum impact and efficiency.
Key Takeaways:
- Understand how to map advertising strategies to different stages of the buyer’s journey
- Learn about the latest released features in 2024 within Demandbase Advertising Platform
- Gain insights from real-world examples and use cases
- Enhance your ability to craft targeted, effective, and engaging marketing campaigns
Speaker
Digital Marketing Director, Demandbase
Related content
Let’s connect at Forrester B2B Summit
April 27-29, 2026 — Phoenix, AZ
Turn buyer signals into pipeline impact with Demandbase at Forrester B2B Summit 2026. See how AI-driven GTM aligns teams and drives measurable revenue results.
B2B Online Chicago
May 4-6, 2026 — Chicago, IL
Join Demandbase at the B2B Online Chicago to see how manufacturers are using AI-driven account insights to drive pipeline and personalization at scale.
Funnel to fork – Seattle
May 5, 2026
Join Funnel to fork, a invitation-only dinner in Seattle. You'll exchange real-world knowledge with peers discussing account based marketing, buying groups, and revenue alignment across the funnel.
Meet the Future of B2B GTM with Demandbase AI
May 7-12, 2026
Join the Demandbase Community to see how Demandbase AI powers AI-first GTM, connects data to ChatGPT and Copilot, and drives pipeline growth.
We have updated our Privacy Notice. Please click here for details.