On-Demand Webinar

How to Upgrade Your Go-To-Market Plays and Get Started with ABM

image of Kathy Macchi, Executive VP of Consulting Services at Inverta and Chris Moody, VP of Brand Marketing at Demandbase

Enhance your GTM strategy and implement ABM tactics

Join industry experts, Kathy Macchi, Executive VP of Consulting Services at Inverta, and Chris Moody, VP of Brand Marketing at Demandbase to learn the steps for successful ABM.

By watching this session, you’ll take away:

  • Fundamentals of launching a successful ABM program
  • Pivotal moments that signal readiness for ABM adoption
  • Clarity on key components of successful ABM implementation

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