How to Upgrade Your Go-To-Market Plays and Get Started with ABM
Enhance your GTM strategy and implement ABM tactics
Join industry experts, Kathy Macchi, Executive VP of Consulting Services at Inverta, and Chris Moody, VP of Brand Marketing at Demandbase to learn the steps for successful ABM.
By watching this session, you’ll take away:
- Fundamentals of launching a successful ABM program
- Pivotal moments that signal readiness for ABM adoption
- Clarity on key components of successful ABM implementation
Speakers
Kathy Macchi
Executive VP of Consulting Services at Inverta
Chris Moody
VP of Brand Marketing at Demandbase
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