All I want for 2027 is… to know who to prioritize
A closer look at Person-Based Intent and how it helps revenue teams move from account interest to buyer action.
Date: December 16, 2026
Time: 5:00pm ET
As the holidays approach and we look ahead to 2027, join us for a festive virtual champagne tasting and a closer look at how Person-Based Intent helps revenue teams turn account interest into action.
PBI goes beyond identifying accounts that may be in-market. It helps teams understand which people and job roles are most likely connected to that research, prioritize the buying group, and focus outreach where it can have the greatest impact. We’ll explore how teams can use this intelligence to build more targeted prospect lists, engage the right stakeholders earlier, improve marketing audiences, and spot competitive risk or expansion opportunities sooner.
Along the way, you’ll enjoy a guided champagne tasting led by a sommelier. We’ll ship a tasting kit directly to you, so pour yourself a glass, settle in, and join Jay Tuel and Nicole Drummond for an engaging conversation about making buyer intelligence more actionable in 2027.
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