Demandbase

Smarter outbound with Demandbase

Customer data is a bedrock for sales productivity and pipeline creation

But, how that data is used is the difference between helping sales close deals or just creating a lot of noise.

Join Demandbase VP of Brand Marketing, Chris Moody and Sr Product Manager – Predictive AI/ML, Connor Baldwin, to find out how to bring sales outbound into the future.

By watching this session, you’ll take away:

  • How AI can analyze customer data to surface insights, provide account intelligence and buying intent
  • Best practices for account prioritization and prospecting focus
  • Ways to leverage AI and data to personalize outreach
  • Real-world examples of outbound playbooks and where AI can give sellers competitive edge

Speakers

Chris Moody

Chris Moody

VP of Brand Marketing, Demandbase

Connor Baldwin

Connor Baldwin

Sr. Product Manager – Predictive, AI/ML, Demandbase

Related content

Let’s connect at Forrester B2B Summit

April 27-29, 2026 — Phoenix, AZ

Turn buyer signals into pipeline impact with Demandbase at Forrester B2B Summit 2026. See how AI-driven GTM aligns teams and drives measurable revenue results.

B2B Online Chicago

May 4-6, 2026 — Chicago, IL

Join Demandbase at the B2B Online Chicago to see how manufacturers are using AI-driven account insights to drive pipeline and personalization at scale.

Join Funnel to fork, a invitation-only dinner in Seattle. You'll exchange real-world knowledge with peers discussing account based marketing, buying groups, and revenue alignment across the funnel.

Join the Demandbase Community to see how Demandbase AI powers AI-first GTM, connects data to ChatGPT and Copilot, and drives pipeline growth.