Upcoming Webinar Driving Engagement in Professional Services: From First Touch to Closed Deal Wednesday, May 22, 2024 at 11:00am PT/2:00pm ET Join us as we explore the evolution of the buyer’s journey and the imperative for professional services organizations to adapt to modern, digitally-driven marketing approaches. Speakers Monica Behncke, Chief Growth Officer of Ironhorse and Stephanie McArthur, ABX Expert at Demandbase will dive into the following topics: The Shift to Digital: The buyer’s journey changed. Learn how professional services organizations can adjust from traditional methods to embrace modern marketing techniques. Referral Relevance: Discover why diversifying acquisition strategies is essential in today’s landscape. Targeted Engagement: Unlock the power of modern marketing to identify, target, and engage high-value prospects actively seeking services. Pilot Program Approach: Explore strategies for setting up technologies and processes that facilitate effective collaboration between marketing and business development functions. Save My Spot Don’t miss this opportunity to gain insights into modern marketing strategies that drive results and propel your organization towards success in today’s digital era.
