Has there ever been a better time to be a B2B marketer? As someone who’s been in the trenches of B2B marketing for more years than I’ll admit in this blog post, I don’t think so. Gone are the days when the marketing department had to beg the IT organization to make us the 37th priority on their roadmap. Round the clock innovations in marketing technology are transforming the game for everyone. And the Cloud has made implementation more seamless than ever. As the market evolves at a breakneck pace, now more than ever marketers need to band together to collaborate and learn from one another.
In the spirit of marketing innovation and fostering relationships across marketing, Demandbase has kicked off a Twitter campaign to collect insight from leading marketers on what they do on their best day in marketing. For me? My best days happen when I have a great customer meeting, am able to promote a rock star marketer, or when I have the opportunity to take a risk on a program. If I’m able to any one of those things, I’ve had a great day!
I invite you to follow Demandbase and the official hashtag (#mktgbestday) on Twitter to see what your fellow colleagues have shared. I also strongly encourage you to chime in with your own personal “best day in marketing” musings! The campaign will continue through our annual Marketing Innovation Summit for B2B on April 29-30th where we’ll be featuring top tweets from the campaign. Most importantly, this is a great way for you to connect and share stories with other leading marketers.
So tell us – what do you do on your best day in marketing?