Video: GE Energy Management’s Strategy for Digital Marketing Excellence

This year at the Marketing Innovation Summit for B2B, we announced the winners of the first annual Ace Awards. The Ace Awards include three categories of B2B marketing excellence: Digital Marketing, Account-Based Marketing and Account-based Advertising. We’re excited to share videos from our winners, sharing how they used marketing technology in unique ways to significantly improve their B2B marketing performance.

Today, we’re featuring our final winner, GE Energy Management, which took home the Ace Award for B2B Digital Marketing Excellence.

Demandbase Analytics was implemented across all six GE Energy Management properties to give teams a simplified view of the data for tracking site activity, sales funnel, product portfolio and client set. The product, which provides teams with a complete view into the companies that visited the GE Energy Management websites and pages viewed, helped GE to drive changes in their inbound and outbound digital marketing strategies. They made significant strategic decisions and became more targeted in their campaigns.