What is website personalization and why is it so important? Website Personalization is when a visitor receives a customized experience rather than a generic experience that isn’t tailored to them.
Long gone are the days when website personalization was considered a nice-to-have. Nowadays, personalization isn’t just expected—it’s required. In fact, it’s key to differentiating your brand and increasing sales in today’s always-on marketplace.
But marketers continue to grapple with how to really make an impact. Website personalization doesn’t have to be hard. In fact, you can start right now—seriously! (Well, wait until after you read the article.) In this 3-part blog series, we’ll show you concrete, proven, and successful Account-Based Marketing (ABM) tactics and website personalization tools that will help reach your customers on a one-to-one level immediately:
Ready to get started? Let’s dive in!
Website Personalization in Minutes
Sometimes the hardest part about trying something new is just getting started. You don’t have to look at website personalization as this huge undertaking that’ll take weeks or months to complete. It can take just a few minutes and all you have to do is use what you already have. Take a few baby steps and think about the sense of accomplishment that lies ahead!
1) Personalized Headlines
With just a few minutes of work, you can grab your web visitors’ attention. Take a high-traffic or high-value page (like your homepage or a popular landing page) and rewrite a headline to add context to a visitor from one of your target segments. Let’s look at an example of this type of website personalization.
Words. That’s all we changed. See? You’re already doing website personalization. And you can do this for multiple industries or even different company sizes. Feel like overachieving? Swap out the image to match the message!
Here are a few other ways you can start right away: