During a recent trip to Boston where I hosted 20+ marketing execs at a VIP breakfast, I wanted to tailor the discussion to the burning topics the group most wanted to hear. So I polled them when they arrived, offering seven topic suggestions to choose from.
Not surprisingly, the group zeroed in on two: how to execute Account-Based Marketing (ABM) across channels and how to demonstrate success with ABM. During the hour and a half we spent digging into these questions, I was struck by the sophistication of these marketers and realized they were further along in their ABM journeys than I had anticipated. These folks were saying: “I’m well on my way, and now I want to know how to go all in with ABM!”
Where are you in your ABM journey? Are you scratching the surface, still in pilot mode? Or are you ready to go big and drive even better results?
Either way, there’s something for you at this year’s ABM Innovation Summit, March 14-15, 2019 in San Francisco. Registration opened today and there is an Early Bird special offering 25% savings through January 22. We’re packing in the value more than ever this year with four tracks, including a Demandbase product track, four unforgettable keynotes, expert-level ABM Certification, and the best food and cocktails you’ve ever had at a conference (I promise!). Big in thought leadership and even bigger in practical advice, this year’s sessions will deliver the actionable insights you need to finally unleash your potential with ABM.
Join me and over 1,000 of your B2B marketing and sales peers at the 6th annual ABM Innovation Summit. Coming again to Pier 27 in San Francisco, this seminal industry event is not to be missed. But don’t just take my word for it. Watch this special invitation video from our CMO Peter Isaacson to get even more details.
Register now while the savings are hot! You won’t see a better deal than this between now and the conference, so act before January 22 to save 25% off the conference fee.