In the past six months, Account-Based Marketing (ABM) has gone from an emerging trend to a full-fledged strategy. As I’ve traveled across the country as part of our ABM Impact tour, I’ve spoken to numerous B2B marketers about the challenges and benefits they’ve encountered as they’ve implemented and executed on ABM.
Throughout the tour, I’ve heard a lot of questions about what’s needed to go from a high-level understanding of ABM to fully implementing at an organization. Because of this, we’ve compiled these insights along with our own experiences and created an ABM Certification course at the Marketing Innovation Summit for B2B, April 20th in San Francisco.
During the course you will:
1. Gain a basic understanding of all the steps associated with initiating an ABM strategy, and what it takes to make an ABM strategy successful.
2. Learn how to work within both the sales and marketing teams to increase efficiency and directly impact your company’s revenue numbers.
3. Understand how to institutionalize ABM at your organization.
4. Be the first one in your network to post the Certified ABM Strategist badge on your profile—given the rise of ABM, this is sure to help you stand out from the crowd!
You’ll also walk away with a 30-60-90 day plan that can help you target the right accounts, build effective marketing programs and then measure the impact of your ABM efforts.
You can become a certified ABM strategist by selecting the Pro Marketer pass for the Marketing Innovation Summit for B2B, which includes both the certification course as well as the following day’s conference—sure to inspire and energize your marketing strategy in 2016.
Register before April 1st, and get $100 off your registration. Use the code: EARLY100