At Demandbase, we’re constantly inspired by our customers! They are digital marketing game changers. In fact, we’ve highlighted their innovation and thought leadership in our “Marketers Who’ve Made Marketing’s Next Move” eBook so you too can be inspired to make your next move with Demandbase.
And, Demandbase customers are consistently recognized as digital marketing industry thought leaders. In BtoB Magazine’s 2013 Top 25 Digital Marketers, almost 50% of those recognized were Demandbase customers. Why is this? Our customers are marketers looking at ways to innovate their marketing strategies and tactics – embracing the value of leveraging technology to target and personalize the online engagements with their most valuable prospects and customers. They recognize B2B purchases are done by committee using online research where a company’s website is an integral part of the buyers’ journey.
With the Demandbase targeting and personalization platform, our customers are able to attract the accounts most likely to buy and recognize them when they get to their websites. They optimize the web experience for those accounts, serving them personalized, relevant content that leads to productive sales conversations and increased revenue. Here are a few examples of their success:
DocuSign®, the leader in eSignature transaction management, saw potential enterprise buyers visiting its site and bouncing before reaching relevant content. So it deployed the Demandbase targeting and personalization platform to drive more traffic from target accounts and boost conversion rates. DocuSign achieved outstanding results with Demandbase including a 22% increase in the sales pipeline for its top six verticals. Read the DocuSign success story to learn more.
StrongView, a leader in email, mobile, and social media marketing, faced a familiar challenge: bigger, more established competitors and a marketing team operating from a legacy business model. With the Demandbase Company-Targeted Advertising solution, StrongView saw an opportunity to combine display advertising with target account marketing—realizing a 42% lift in website traffic from target accounts, a 20x increase in time on site, and a 5x increase in click-through-rate. Read the StrongView case study.
Brocade, an industry leader in networking solutions and services, used Demandbase to optimize the website experience for key named accounts in the healthcare vertical. With our Content Targeting solution, Brocade increased click throughs on the home page hero banner by 144% and on the spotlight banner by 122%, while reducing its bounce rate by 53%. Get the Brocade case study.
What our customers learn as they adopt target account marketing is that the Demandbase platform enables them to focus on their most valued accounts, attract them from first touch online advertising, drive continuous engagement, increase conversions, and measure results across the entire lifecycle. And, it empowers sales to engage with a highly qualified set of target accounts, informing every interaction with intelligence that drives revenue results.