At Demandbase, we like to geek out on B2B Marketing pretty much every day of the year, so we really really like our annual trip to SiriusDecisions Summit, which gives us the opportunity to bond over our favorite subject with some the greatest thought leaders and practitioners in the industry. We love seeing so many of our customers, partners and fellow B2B marketers and hearing their thoughts on all the new innovation that’s happening in the industry.
With so many events and so much great content, we wish we could be in two places at the same time. But since we spent the past year focused on AI and not cloning technology, we had to narrow down our choices. If you’re attending the event this year and want to say hi to the Demandbase team, you’ll probably find us in one of the following places.
While we’re excited to hear what Jewel has to say, we might be even more excited for all the mainstage presentations with insight on how to adopt, operationalize and optimize new technology and practices (As we said, we geek out). Perhaps the most exciting of these will be the unveiling of the latest version of SiriusDecisions’ Demand Waterfall, which provides marketers with a framework for measuring and benchmarking their demand generation efforts. Almost every marketing and sales team relies on this Waterfall, so it’s important to understand how and why it’s changing.
We’re also excited for the ROI awards, where two of our customers, SAP and SAP Ariba, will share the details behind their award winning case studies, along with the SiriusDecisions tools, models and methods that went into their initiatives.
What can we say? We’re proud of our customers, and we can’t wait to cheer them on in their sessions, which focus on their success with ABM. In ABM in the Real World: A Look Behind the Curtain at Brightcove’s Journey with ABM, on May 16th, in Titian 2201, from 3:45-4:30pm, Chris Bondhus, Senior Director of Demand Generation at BrightCove and our own CMO, Peter Isaacson will share real world ABM application stories—from the challenges to the triumphs. You’ll hear a first-hand account of Brightcove’s ABM adoption, along with tips for success and best practices for expanding your strategy.
Right after, we’ll stay in Titian 2201 for Artificial Intelligence in an ABM World: Establishing Intimacy at Scale. For years, marketers have been seeking the holy grail of marketing: delivering the right message, to the right person. In this session (spoiler alert) Rohit Prabhakar, Head of Digital Marketing and Technologies at McKesson and Peter Isaacson will reveal how close they are to finding it. They’ll share how the combination of AI and ABM is making this vision a reality at a number of B2B companies.
As everyone knows, a good conference is (almost) as much about the swag as it is about the sessions. To that end, we’ll have a team at Booth #624 in the marketplace waiting to answer your most pressing ABM questions, and of course, handing out Demandbase hoodies.
As they say, “What happens in Vegas leads to great networking relationships down the line.” Ok, nobody ever said that. But we’ve teamed up with the folks at Radius, Optimizely and Bizible to throw an amazing Vegas-style party that might just lead to some interesting B2B marketing conversations. Join us for cocktails and small bites, then see where the night takes you. You can register in advance here.
We’re excited to see you at SiriusDecisions! You can connect with us beforehand on Twitter @Demandbase.