Announcing the winners of the first annual Demandbase Ace Awards

Yesterday, during the Demandbase Marketing Innovation Summit for B2B, we announced the winners of our inaugural Demandbase Ace Awards, which honor our customers for their achievements using Demandbase’s B2B marketing technologies.

We kicked off the awards as an opportunity for our customers to shine and be recognized for their innovations in B2B marketing, and the response has been fantastic! In fact, the submissions were of such a high quality and caliber that it actually made it difficult for our judges to decide!

The entires highlighted the unique ways our customers are using Demandbase’s technology to significantly improve their B2B marketing performance. Some of the areas our customers faced challenges with prior to Demandbase included targeted, personalized advertising, website engagement and measurement, among others. After implementing our solutions, customers witnessed higher levels of visibility into target accounts, which led to more tailored marketing programs and increased engagement with prospects.

Winners of the Demandbase Ace Awards, which were unveiled on stage during day two of the conference, include:

  • B2B Digital Marketing Excellence: GE Energy Management – With Demandbase Analytics, GE Energy Management was able to drive changes in their inbound and outbound digital marketing strategies. This enabled them to make significant strategic decisions and became more targeted in their campaigns.
  • B2B Account-Based Marketing Excellence: Atmel Corporation – After implementing Demandbase’s Account-Based Marketing technology, Atmel experienced higher levels of visibility into the buying cycle of its target accounts and greater yields in engagement and conversion rates. The company also experienced an increase of 53 percent in asset downloads and expanded opportunities for its tier one accounts by close to 10 percent year-over-year.
  • B2B Advertising Excellence: CSC – Thanks to Demandbase’s proprietary IP identification technology, CSC ran their most successful campaign ever, generating over 5,000 leads and close to one billion dollars in pipeline revenue.

  • Finalists of the Demandbase Ace Awards include Acquia, Cornerstone onDemand, CyberSource, HSBC , Iron Mountain, Maplesoft, OpenText and View Dynamic Glass.

    Congratulations again to all of the winners and everyone who submitted their campaigns for consideration.  We are looking forward to seeing all the innovative ways companies are using Demandbase technology for the 2016 Ace Awards!