ABM is Evolving…So Should Your Strategy

At Demandbase, we talk a lot about Account-Based Marketing, and over the years, we’ve tailored our conversation to fit the needs of the market. Here’s how that conversation has evolved since 2013:

2013: ABM…what is that?
2014: ABM…interesting, tell me more.
2015: ABM…where do I even start?
2016: ABM…tell me how!
2017: ABM…tell me how to do it BETTER!

Since the conversation is always changing, we’ve made it our goal to ensure B2B marketers have the resources they need, whether they’re beginners or experts. In 2015, we developed a series of Workshops to tackle different topics around ABM, from Sales & Marketing alignment to Building your Target Account List. Then, in 2016, we launched ABM Certification, and over the course of 9 months, certified over 600 B2B marketers in the foundations of what it takes to build an ABM strategy.

Here’s a few of the B2B marketers that were certified in 2016:

[<a href=”//storify.com/njewalikar/abm-certification” target=”_blank”>View the story “ABM Certification ” on Storify</a>]

Now, in 2017, we’ve created the next level of education around ABM, and we’re unveiling it at this year’s Marketing Innovation Summit: Advanced ABM Certification.

Advanced is for marketers who have been practicing ABM and are looking to up their game and answer questions like these:

  • How do you scale your strategy?
  • How do you make it more efficient?
  • How do you do the most with your budget?

The course is taught by ABM practitioners and strategists who come with a wealth of knowledge and experience of their own. These aren’t just a bunch of theorists talking about what “could” work, but rather people who have gotten their hands dirty building and optimizing their own ABM strategies.

So if you’re ready to be at the top of your ABM game in 2017, please join us on April 5th and be a leader in the ABM revolution! If you’re new to ABM, our Foundations track is the best place to start. And if you’re looking to go deeper into the strategy, the Advanced course is for you. You can sign up here.