Zero Waste B2B Advertising:
Picking the Right Mix

On-Demand Webinar | March 2, 2016

Despite recent advances in digital marketing, B2B marketers struggle to leverage advertising for attracting, engaging and converting their most valued accounts. Advertising dollars go to waste as non-buyers are targeted with irrelevant messages. Stop your ad waste; demand more from your marketing.
This one-hour webinar will reveal how to:

  • Ensure that your ads reach the accounts you value most
  • Measure the effectiveness of your ads and demonstrate ROI
  • Optimize your media mix to drive awareness, engagement, and conversion within your target accounts

Meet the Speakers

Louis MoynihanLouis Moynihan | @louismoynihan
Vice President of Product Innovation & Alliances
Louis Moynihan is a Silicon Valley innovator with more than 17 years in the Online Marketing and Advertising business’ with particular emphasis on early stage Ad-Tech companies. As Vice President of Strategic Alliances, Louis is building and maintaining strategic relationships with Industry leaders in both Marketing and Advertising technology such as Adobe, Salesforce, Oracle, Google and Microsoft. Louis is very passionate about the emerging Ad Tech and Marketing Tech convergence and has the charter to enable Demandbase to execute as a market leader across the platform.

Prior to this role, Louis incubated Demandbase’s ad product to an industry leading position. Louis began his career at 24/7 Real Media in the late nineties and subsequently held Sales Leadership roles at advertising companies Nethawk, Pheedo and Adbrite.


jen_metzJenifer Metz
Global Digital Leader – Accelerating the Digital Transformation of Marketing
Jenifer brings to Oracle Marketing Cloud 18 years of Global B2B advertising, sales and technology expertise, leading demand centers and integrated marketing programs. Jen has an ability to introduce technology, and transform marketing strategies to align with organizational growth, a skill she has mastered and her success speaks to that. She is passionate about her work and she inspires those around her to be their best and succeed! She lives in Denver, Colorado with her husband, son, daughter and two Australian Cattle dogs, is a food snob, loves to ski, camp and ride dirt bikes!


Susan BorstSusan Borst
Director of Industry Initiatives
IAB – Interactive Advertising Bureau
At IAB, Susan leads the B2B, Native Advertising/Content, Social Media and Games Committees, working with hundreds of digital executives to identify key challenges and opportunities for growth, and setting standards and best practices.