Zero Waste B2B Advertising:
Picking the Right Mix

{{marketing_alias}}, watch the webinar on-demand!

On-Demand Webinar

Despite recent advances in digital marketing, B2B marketers struggle to leverage advertising for attracting, engaging and converting their most valued accounts. Advertising dollars go to waste as non-buyers are targeted with irrelevant messages. Stop your ad waste; demand more from your marketing.

This one-hour webinar will reveal how to:

  • Ensure that your ads reach the accounts you value most
  • Measure the effectiveness of your ads and demonstrate ROI
  • Optimize your media mix to drive awareness, engagement, and conversion within your target accounts


Louis Moynihan
Vice President of Product Innovation & Alliances
Jenifer Metz
Global Digital Leader - Accelerating the Digital Transformation of Marketing
Susan Borst
Director of Industry Initiatives
IAB - Interactive Advertising Bureau