Upcoming Webinar Guiding Principles for Marketing Leadership in 2024 and Beyond Thursday, May 23, 2024 10:00 AM BST/11:00 AM CEST and 10:00 AM PST/1:00 PM EST Join us for a compelling 45-minute webinar featuring expert opinions and an in-depth discussion that delves into the critical findings of our latest report: “Guiding Principles for Marketing Leadership in 2024 and Beyond”. This webinar is an essential watch for current and aspiring marketing leaders eager to steer their teams towards success in the evolving marketing landscape. Boost marketing influence via strategic leadership Adapting strategies and aligning with buyer behaviours Implementing ABM for precision targeting Harnessing AI for competitive advantage Setting the stage for future success Sign Me Up What do marketing leaders of today and tomorrow need to know about steering marketing teams? The role of Chief Marketing Officers (CMOs) and senior marketing leaders is evolving, guided by shifts in the B2B landscape that demand a move towards an increasingly marketing-led organisation. This session dives into the transformative shifts precipitated by COVID-19 and evolving buyer expectations. It emphasises the need for strategic leadership to boost marketing influence, aligning strategies with buyer behaviours, precision targeting through ABM, and harnessing AI for a competitive advantage. In this webinar, you will gain insights from the “Guiding Principles for Marketing Leadership in 2024 and Beyond” report, combined with expert opinions. Explore actionable strategies for enhancing your leadership and positioning your marketing team for success in the contemporary marketing landscape. Speakers Kelly Hopping Chief Marketing Officer, Demandbase LinkedIn Keith Povey Director of Revenue Marketing, Panaseer Revenue Marketing One to Watch - 2023 & 2024 LinkedIn Shane Redding Strategy & Evolution Expert, B2B Marketing; Propolis LinkedIn Sadie Baron Chief Marketing Officer, Reed Smith LinkedIn
Keith Povey Director of Revenue Marketing, Panaseer Revenue Marketing One to Watch - 2023 & 2024 LinkedIn