Guiding principles for marketing leadership
What do marketing leaders of today and tomorrow need to know about steering marketing teams?
The role of Chief Marketing Officers (CMOs) and senior marketing leaders is evolving, guided by shifts in the B2B landscape that demand a move towards an increasingly marketing-led organisation.
This session dives into the transformative shifts precipitated by COVID-19 and evolving buyer expectations. It emphasises the need for strategic leadership to boost marketing influence, aligning strategies with buyer behaviours, precision targeting through ABM, and harnessing AI for a competitive advantage.
In this webinar, you will gain insights from the “Guiding Principles for Marketing Leadership in 2024 and Beyond” report, combined with expert opinions. Explore actionable strategies for enhancing your leadership and positioning your marketing team for success in the contemporary marketing landscape.
Speakers
Kelly Hopping
Chief Marketing Officer, Demandbase
Keith Povey
Director of Revenue Marketing, Panaseer
Shane Redding
Strategy & Evolution Expert, B2B Marketing; Propolis
Sadie Baron
Chief Marketing Officer, Reed Smith
Related content
Let’s connect at Forrester B2B Summit
April 27-29, 2026 — Phoenix, AZ
Turn buyer signals into pipeline impact with Demandbase at Forrester B2B Summit 2026. See how AI-driven GTM aligns teams and drives measurable revenue results.
B2B Online Chicago
May 4-6, 2026 — Chicago, IL
Join Demandbase at the B2B Online Chicago to see how manufacturers are using AI-driven account insights to drive pipeline and personalization at scale.
Funnel to fork – Seattle
May 5, 2026
Join Funnel to fork, a invitation-only dinner in Seattle. You'll exchange real-world knowledge with peers discussing account based marketing, buying groups, and revenue alignment across the funnel.
Meet the Future of B2B GTM with Demandbase AI
May 7-12, 2026
Join the Demandbase Community to see how Demandbase AI powers AI-first GTM, connects data to ChatGPT and Copilot, and drives pipeline growth.
We have updated our Privacy Notice. Please click here for details.