Guiding principles for marketing leadership
What do marketing leaders of today and tomorrow need to know about steering marketing teams?
The role of Chief Marketing Officers (CMOs) and senior marketing leaders is evolving, guided by shifts in the B2B landscape that demand a move towards an increasingly marketing-led organisation.
This session dives into the transformative shifts precipitated by COVID-19 and evolving buyer expectations. It emphasises the need for strategic leadership to boost marketing influence, aligning strategies with buyer behaviours, precision targeting through ABM, and harnessing AI for a competitive advantage.
In this webinar, you will gain insights from the “Guiding Principles for Marketing Leadership in 2024 and Beyond” report, combined with expert opinions. Explore actionable strategies for enhancing your leadership and positioning your marketing team for success in the contemporary marketing landscape.
Speakers
Kelly Hopping
Chief Marketing Officer, Demandbase
Keith Povey
Director of Revenue Marketing, Panaseer
Shane Redding
Strategy & Evolution Expert, B2B Marketing; Propolis
Sadie Baron
Chief Marketing Officer, Reed Smith
Related content
GO NYC
October 19-20, 2026 — Brooklyn, NY
Join the leaders redefining how buying groups are engaged, signals are activated, and pipeline is created in the age of AI.
AI in ABM Certification – London
July 8, 2026 — London, U.K.
Earn your AI in ABM certification in London. Learn practical AI strategies for modern ABM and GTM teams at this exclusive workshop.
Advertising to influence series
July 21, 2026
Explore the Advertising to Influence webinar series to learn how modern B2B teams influence buying groups, create preference, and drive pipeline.
Proving AI’s value
July 23, 2026
Learn how Forrester and Demandbase help B2B GTM leaders measure AI value, attribute agent-led activity, and prove pipeline and revenue impact.
We have updated our Privacy Notice. Please click here for details.