webinar

The Latest Shifts In B2B Buyer Behavior: New Trends And Real-World Insights From The 2016 Research

A detailed look at the buyer’s journey—the process, stages and players.

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webinar

The Latest Shifts In B2B Buyer Behavior: New Trends And Real-World Insights From The 2016 Research

Your buyers are changing the way they make purchasing decisions. To help you understand how that will impact your business, Demand Gen Report and Demandbase are bringing you the latest trends and real-world insights on buyer behavior.

This webinar will provide a detailed look at the behavior patterns of primary decision-makers and influencers in B2B purchases over the past 12 months. The research shares direct anecdotes on:

  • Where buyers typically see breakdowns in the marketing/sales process
  • How buyers involve peers in the selection phase -Where buyers look for information
  • What content buyers view at different stages of the buying process

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