Getting Ahead of the
Buying Cycle with Real-Time Intent

On-Demand Webinar

With over 70% of B2B buyers starting their research with a generic search, understanding your buyer is critical. To get ahead of the competition, B2B marketers must reach key decision makers as early as possible in the buyer’s journey.

Demandbase Real-Time Intent identifies the online activities of accounts and buying committees to capture their first moment of interest in your products and services. You no longer need to wait for a hand raise, Real-Time Intent lets you know what your target accounts are interested in, at that very moment of interest.

Get a glimpse of this groundbreaking technology in this webinar. You will learn how to:

  • Identify accounts that are showing the greatest intent for a specific topic
  • Target accounts who are starting to research one of your competitors
  • Deliver customized, relevant messages that fit each phase of the journey
  • Trigger sales outreach for any account that shows a spike in intent

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Speakers

Alan Fletcher
Chief Product Officer, Demandbase
Phil Hollrah
VP, Product Marketing, Demandbase