ABM is a Team Sport
Stories from the Field

On-Demand Webinar

You’ve seen the headlines. You’ve read the success stories. You know Account-Based Marketing (ABM) is key to your continued success. But how do you translate everything you’ve heard into execution and results for your organization?

We’ll go beyond the buzz and hype surrounding the strategy and share real-world stories from two ABM pros. In this webinar, they will cover:

  • Their ABM campaign ideation, collaboration and measurement strategies
  • How they leveraged different teams to execute successful campaigns
  • Best practices for running integrated ABM campaigns

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Speakers

Kristen Alexander
CMO
Certain
Rose Morabito
Digital Campaign Manager
Brightcove
Jessica Fewless
VP, ABM Strategy & Field Marketing
Demandbase