TOPO’s Intent Data Market Guide An overview of the third-party intent data solutions tech landscape Intent is the fastest growing data category over the last two years. So, how are you harnessing your data? The TOPO’s Intent Data Market Guide will help you to: See how your company can use data for the best sales outcomes Get statistics about data surveyed by TOPO See an overview of the third-party intent data solutions technology landscape Get the eBook Intent data reveals the topics that companies are actively consuming across the web. Eric Wittlake, Senior Marketing Analyst, Gartner Jeffrey L. Cohen, Analyst, Gartner This data may be collected from a single publisher, such as TechTarget or G2, or from a broad array of sites. Significant increases in research about a specific topic can be used to identify companies that are actively researching new solutions. The ability to identify which companies are most likely in the market for a solution today has made intent the fastest growing data category over the last two years, with use increasing from 28% to 62% in companies surveyed by TOPO. The insights in this market guide can help organizations understand how to effectively harness intent data solutions and determine their next investment. Harness the power of data with the Demandbase Data Cloud!
