Upcoming Webinar How to Upgrade Your Go-To-Market Plays and Get Started with ABM Tuesday, April 23, 2024 at 11:00 AM PT Join us for an insightful webinar on upgrading your go-to-market motion and getting started with account-based marketing. Led by GTM experts Kathy Macchi, Executive VP of Consulting Services at Inverta and Chris Moody, VP of Brand Marketing at Demandbase. This session delves into: Fundamentals of launching a successful ABM program Pivotal moments that signal readiness for ABM adoption, regardless of your sector. Gaining clarity on the key components of successful ABM implementation, from defining goals and audience sizing to crafting tailored strategies and leveraging technology effectively We’ll unveil the ABM Starter Pack—an all-encompassing guide designed to streamline your journey into ABM, complete with a pilot campaign, access to cutting-edge martech tools, and insights to drive scalable results. Save My Spot Don’t miss out on this opportunity to revolutionize your marketing approach and elevate your business outcomes with ABM. Speakers Kathy Macchi Executive VP of Consulting Services, Inverta LinkedIn Chris Moody VP of Brand Marketing, Demandbase LinkedIn
