ABM Strategy & Learning Resources

Ready to market more efficiently? With market segmentation, you can move your best opportunities through the pipeline faster and close higher-value business. Own the definitive eBook on market segmentation.

We've put together the Sales and Marketing Unification toolkit to help you unify your teams and drive business outcomes. Two benchmark reports, intent primer, and a ABM for Sales Playbook – get them now!

We surveyed 900 B2B sales and marketing professionals from companies of all sizes to discover the state of account-based marketing in 2020. Here are the results.

Learn the steps on how to target and engage prospects as they navigate the buying process.

Learn how are to build better customer journeys and engage your high value visitors with five simple strategies to get you started today.

This 4th Annual Benchmark Study, developed by ITSMA and the ABM Leadership Alliance, provides an essential review of the current state of play with Account-Based Marketing

Learn how to activate your sales org by harnessing the power of best-in-class sales strategies and follow up.

Learn how to segment your accounts into groups for customized Marketing, Sales, and Advertising campaigns that drive revenue.