Demandbase and Drift have partnered together to provide you with the definitive resource for getting started with Conversational ABM and proactively provide the audiences most likely to buy your products and services with the exact information they need, when they need it.
In this session you will learn to better understand the use of Artificial Intelligence (AI) in B2B marketing and see real-life examples from Forrester and BAE of how organisations are using AI to improve sales and marketing alignment and boost pipeline generation.
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