We've put together the Sales and Marketing Unification toolkit to help you unify your teams and drive business outcomes. Two benchmark reports, intent primer, and a ABM for Sales Playbook – get them now!
In this session, you’ll hear from the award-winning marketing team at Fenergo about how they successfully rolled out a high-performing ABM program. And, they’ll share tips for uncovering buyer pains you can solve immediately, how to measure ABM strategy and success, and key takeaways they learned along the way.
In part 2 of our Scaling series, we discuss different approaches to research and information gathering, approaches for customization based on the insights gathered, and the technology and tools that support impactful ABM at scale.
In this on-demand session, revenue leaders Catie Ivey, Kevin "KD" Dorsey and Max Altschuler discuss how to identify, target, & close your ideal accounts with the advanced account-based strategies that are working right now in 2020.