ABM Strategy & Learning Resources

The tools you need to put Account-Based Marketing into action

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We surveyed 900 B2B sales and marketing professionals from companies of all sizes to discover the state of account-based marketing in 2020. Here are the results.
We've put together the Sales and Marketing Unification toolkit to help you unify your teams and drive business outcomes. Two benchmark reports, intent primer, and a ABM for Sales Playbook – get them now!
Learn the steps on how to target and engage prospects as they navigate the buying process.
Learn how are to build better customer journeys and engage your high value visitors with five simple strategies to get you started today.
In this session, you’ll hear from the award-winning marketing team at Fenergo about how they successfully rolled out a high-performing ABM program. And, they’ll share tips for uncovering buyer pains you can solve immediately, how to measure ABM strategy and success, and key takeaways they learned along the way.
Learn how to create open lines of communication to get Sales & Marketing teams on the same page and building repeatable workflows that enable SDRs to more effectively build pipeline. 
Here's a 10-point checklist to help get your Sales and Marketing teams unified for coordinated tactics and strategies that ensure successful account-based plays.
In part 2 of our Scaling series, we discuss different approaches to research and information gathering, approaches for customization based on the insights gathered, and the technology and tools that support impactful ABM at scale.
In this on-demand session, revenue leaders Catie Ivey, Kevin "KD" Dorsey and Max Altschuler discuss how to identify, target, & close your ideal accounts with the advanced account-based strategies that are working right now in 2020.
ABM Tech Stack Evaluator Thumbnail
Answer seven quick questions and you’ll receive a customized report of recommendations for matching the right ABM technologies to your ABM strategy. Get your report
Target Account List: What's the right size? Thumbnail
This calculator will help you determine the right size target account list for your business. Get your list size
Sales and Marketing Unification Thumbnail
Unify Marketing and Sales to move as one, seamlessly sharing data and insights, coordinating every activity, and measuring what matters. Find out how