Learn how companies can succeed with a more comprehensive Account-Based Marketing strategy.Read More
The movement of Account-Based Marketing (ABM) from marginal to mainstream has been dramatic. Pioneered in the early 2000’s by a handful of large technology and B2B services organizations, ABM has now taken center stage with B2B marketing organizations of all shapes and sizes.
The reality is that different approaches to ABM have emerged over the last few years and not everyone is speaking the same language.
The goal of this eBook is to pull together the different strands of ABM and make the case for a blended approach. We’ll explain the three main types companies are implementing today, why they all have their place in an integrated strategy, and how best to utilize them to provide both breadth and depth with marketing coverage of your most important clients and prospects.
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