Seven Key Considerations For
Your 2019 ABM Strategy

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Annual planning is upon us—are you ready? Regardless of where you are in your Account-Based Marketing (ABM) journey, this time of year is key to a successful, targeted strategy. There are key areas you want to consider and address to ensure you get the most out of your ABM strategy in the coming year!

During this webinar Jessica Fewless, VP, ABM Strategy, Field and Channel Marketing, will give us a candid take on where you should focus your attention during planning to set yourself up for success! Jessica has advised hundreds of companies on ABM and will share how to:

  • Build, grow and optimize an ABM strategy that your Sales and Marketing teams can get behind
  • Outline your goals and metrics to make sure key stakeholders are aligned
  • Analyze your budget to ensure your spending on the more effective programs