Beyond the basics: Enhanced strategies for next-level advertising
In this actionable customer lab, Hannah Jordan, Senior Digital Marketing Manager at Demandbase, will share how to re-think your campaign audiences, employ an omnichannel approach, and measure the success of your efforts at every stage of the buying journey.
Watch the lab and learn how to:
- Create distinct differentiators for campaign audiences to optimize ad spend, refine messaging, and enhance user experience.
- Capture and nurture leads effectively with a multi-channel approach that includes display advertising, YouTube, LinkedIn, and Google ads.
- Leverage people-based advertising to target specific job functions and personas within accounts to increase ad relevance and engagement.
- Measure the effectiveness of your advertising campaigns across different stages of the buying journey, from brand awareness to retention.
Speaker
Senior Digital Marketing Manager, Demandbase
Related content
Virtual Event | Real AI. Real pipeline. No theater.
September 29, 2026 — Virtual
See Demandbase AI in action with real demos, named customers, and pipeline results. Learn how real GTM AI turns insight into measurable pipeline.
GO NYC
October 19-20, 2026 — Brooklyn, NY
Join the leaders redefining how buying groups are engaged, signals are activated, and pipeline is created in the age of AI.
Customer office hours – Leveraging AI within site customization
August 21, 2026
Please join a Demandbase Technical Account Manager focusing on how to leverage AI within your Site Customization experiences. Please bring your questions to have them answered within the office hours session.
Building an always-on advertising strategy for ABM
August 26, 2026
Learn how to build an always-on advertising strategy for ABM using intent data and account insights to engage in-market accounts and grow pipeline.
We have updated our Privacy Notice. Please click here for details.