Upcoming Customer Lab Beyond the Basics: Enhanced Strategies for Next-Level Advertising May 21, 2024 at 10:00 AM PT In this actionable customer lab, Hannah Jordan, Senior Digital Marketing Manager at Demandbase, will share how to re-think your campaign audiences, employ an omnichannel approach, and measure the success of your efforts at every stage of the buying journey. Join the lab and learn how to: Create distinct differentiators for campaign audiences to optimize ad spend, refine messaging, and enhance user experience. Capture and nurture leads effectively with a multi-channel approach that includes display advertising, YouTube, LinkedIn, and Google ads. Leverage people-based advertising to target specific job functions and personas within accounts to increase ad relevance and engagement. Measure the effectiveness of your advertising campaigns across different stages of the buying journey, from brand awareness to retention. Save My Spot Speakers Hannah Jordan Senior Digital Marketing Manager Demandbase LinkedIn Want to see Demandbase One™, the Smarter Go-to-Market™ platform, in action? Book a Meeting