Beyond the basics: Enhanced strategies for next-level advertising
In this actionable customer lab, Hannah Jordan, Senior Digital Marketing Manager at Demandbase, will share how to re-think your campaign audiences, employ an omnichannel approach, and measure the success of your efforts at every stage of the buying journey.
Watch the lab and learn how to:
- Create distinct differentiators for campaign audiences to optimize ad spend, refine messaging, and enhance user experience.
- Capture and nurture leads effectively with a multi-channel approach that includes display advertising, YouTube, LinkedIn, and Google ads.
- Leverage people-based advertising to target specific job functions and personas within accounts to increase ad relevance and engagement.
- Measure the effectiveness of your advertising campaigns across different stages of the buying journey, from brand awareness to retention.
Speaker
Senior Digital Marketing Manager, Demandbase
Related content
GO NYC
October 19-20, 2026 — Brooklyn, NY
Join the leaders redefining how buying groups are engaged, signals are activated, and pipeline is created in the age of AI.
Dreamforce Reception
September 14, 2026 — San Francisco, CA
Join Demandbase to connect with B2B leaders and explore how better buyer signals, smarter account prioritization, and coordinated GTM execution can help turn intent into pipeline.
Making AI a growth driver, not just an efficiency tool
September 16, 2026
Join Demandbase to explore how leading marketing teams are using AI to drive measurable growth, prioritize the right opportunities, and turn buying signals into pipeline.
Funnel to fork – Minneapolis
September 16, 2026 — Minneapolis, MN
Join senior marketing leaders for an intimate dinner featuring candid conversations on AI, buying groups, account intelligence, and growth.
We have updated our Privacy Notice. Please click here for details.