ABM/ABX 04.30.2024

Creating Relationships with CMOs

Shownotes

In this episode Kelly Hopping, CMO of Demandbase, and Peter Lorenco, VP of Marketing at PathFactory, dive into how to create relationships to build a community of mentors. Peter shares advice on finding the right communities and how to add value in those networks. PLUS: Tune in to find out who was previously a child model!

About the guest

Pete Lorenco has 14+ years experience accelerating marketing-driven pipeline and revenue for companies including EMC, Iron Mountain, and Avid Technology. One of Pete’s passions as a marketer is experimentation in the strategies and channels used to create, capture, and nurture demand. Outside of work, Pete’s #5-9s include spending time with his wife & 2 kids, crunching data to win his fantasy sports league, and enjoying the beaches and food options throughout Charleston, SC.