Building Relationships: The Core of Sales and Marketing Alignment
ABM/ABX 03.05.2024

Building Relationships: The Core of Sales and Marketing Alignment

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Join Kelly Hopping, chief marketing officer at Demandbase, and John Eitel, chief sales officer at Demandbase, as they explore the world of sales and marketing alignment in the inaugural episode of the NexGen CMO podcast. Drawing from their experience in driving revenue and fostering collaboration, Kelly and John explore the critical role of alignment in achieving organizational success. Together they also draw on recent events to discuss building synergy between sales and marketing teams.


About the guest

John Eitel is a technology-savvy, customer-focused executive with more than two decades of progressive sales, marketing, and operations leadership in intensely competitive enterprise technology markets. He has held senior leadership roles and has been pivotal in the growth trajectory at Rackspace, Spiceworks, WP Engine, and Canva.

In his most recent role, he served as General Manager for North Americas and VP of Sales at Canva, a design tool that has attracted over 100 million monthly active users across 190 countries and has collectively created over 1 billion designs. He was recruited to launch a new region in North America as well as bring their enterprise, business-to-business offering to market and lead the teams and strategy that support this effort.

Over his tenure, John has progressed through multiple positions of increased responsibility and scope based on his consistent record of top-tier sales performance as a manager and individual contributor. He has also held roles across multiple disciplines — sales, operations, marketing, and corporate strategy. As a result, he has been tapped to lead several high-level initiatives, including turning around some of the poorest performing teams in the country, building a large-enterprise sales unit from the ground floor, and launching new regions and products for a successful product-led growth startup.

John and his wife and their two sons live in Austin, TX, where they are involved in their children’s school and athletic programs and numerous charitable and civic endeavors. He received his bachelor’s of science from University of Texas at Austin.

Connect with John Eitel

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Kelly Hopping

Chief Marketing Officer, Demandbase

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