Lessons in Leadership, Culture, and Marketing Agility
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In this episode, Kelly Hopping, CMO of Demandbase, interviews Sara Whitwer, CMO of DryvIQ, on her journey from a senior director to CMO, and the pivotal moments that accelerated her career. Together they discuss the need for marketers to be problem solvers, the importance of agility in marketing, and the critical role of company culture in driving success. Don’t miss this episode filled with advice for navigating the constantly evolving expectations of CMOs.
About the Guest
With nearly 20 years of marketing expertise, Sara has successfully led and empowered diverse teams across multiple geographies, excelling in growth and brand marketing. She has consistently devised and executed go-to-market strategies that drive pipeline success. A champion of unified revenue teams, Sara has a proven track record of close collaboration with executive leadership, sales, customer success, product, and operations teams.
Before joining DryvIQ, Sara spearheaded marketing operations at Upland Software, a $300M ARR SaaS business, where she also led the marketing due diligence and integration efforts for more than a dozen acquisitions. Renowned as a natural storyteller, she has successfully navigated two major branding initiatives, ensuring the company’s brand, voice, and reach remained consistent and impactful.
Sara holds multiple account-based marketing certifications and has received several accolades, including Marketing Excellence and other prestigious company awards.
