Sydney Sloan on GTM, Leadership, and Business Alignmen

Shownotes

How can marketing leaders drive both growth and customer success?

Sydney Sloan, CMO at G2, shares the ins and outs of leading GTM teams, from alignment to execution. Sydney shares her career journey with Kelly, including lessons from her time as an Executive in Residence, and how aligning marketing with business goals creates impact.

Listen in as they discuss maturity models, sales enablement, leadership development, and the evolving role of marketing as a driver of business strategy.

About the Guest

Sydney Sloan is CMO at G2, the world’s largest and most trusted software marketplace. Before G2, she was the first-ever CMO at compliance automation software company Drata. Before that, as CMO of revenue workflow platform Salesloft, Sydney helped scale the company 10x in less than four years — expanding the marketing team as the company grew from series C to E, with a $2.3B valuation and investment by Vista Equity Partners. She was also CMO at Alfresco, and held several marketing leadership roles at Adobe during a 17-year tenure.

Sydney is also an Advisor for Scale Venture Partners and a Limited Partner at Stage 2 Capital, where she advises founders and leaders on GTM strategy, brand, strategic partnerships, customer journey, and employee culture. A champion of DEI, Sydney serves as a Master Mentor at Women in Revenue, a co-sponsor of WISE (Women in Sales Everywhere), and previously spearheaded Salesloft’s DEI program in 2020.