Zarina Stanford on Mission-Driven Authentic Leadership

Shownotes

What does it take to lead with purpose and drive business growth marketing?

Zarina Stanford, CMO of Bazaarvoice, joins Kelly to share her journey, the power of being mission-driven, and how presence and engagement shape leadership.

Together they dive into cross-functional alignment, the art and science of marketing, and offer practical advice for aspiring leaders on finding their voice and embracing agility.

About the Guest

As CMO of Bazaarvoice, Zarina Lam Stanford leads with a customer-centric, insights-driven, and outcome-based approach to all aspects she touches – from research, brand, communications, product marketing, to sales, demand generation, partner/alliance and field marketing.  A recognized growth catalyst, Zarina is passionate about design thinking, the art and science of being relevant, agile leadership, inclusion, and having fun.   

Before joining Bazaarvoice, Zarina was CMO at tech giants including IBM, SAP, and Rackspace Technology as well as PE portfolio firm Syniti where she led a total brand transformation.  A champion for diversity and inclusion and a global citizen, Zarina has in-depth hands-on experience in Global, North America, Latin America, Europe, Asia Pacific & Japan, and emerging markets.  Zarina also serves on the Board of Fortytwo.vc, a global, cross-border fund focused VC firm, and  BeyonDiversity Foundation, a non-profit on women empowerment.

Recognized for her visionary strategies and transformative contributions shaping the future of marketing in the technology sector, Zarina was recently named among HotTopics’ Top 100 Global B2B CMOs.  Other industry recognitions for Zarina include Diversity Journal’s Woman Worth Watching in STEM, Outstanding 50 Asian Americans in Business by the Asian American Business Development Center (AABDC) and Corporate Achiever Award by the Organization of Chinese Americans (OCA).