The Key to Personalisation
in a GDPR World

Demandbase Workshop

Live In-Person Event

Thursday, February 22
9 - 11AM GMT

etc. venues
Westminster Bridge
County Hall
Belvedere Road
London, SE1 7PB

The EU’s General Data Protection Regulation (GDPR) comes into effect 25th May 2018, and its implications for B2B marketing are significant and far-reaching.

Hopefully by now, you’ve started to think about just how this affects your business and marketing activity. Get ahead of the game, and understand how to plan and prepare to ensure your marketing activity is compliant, and how technology can help you get there.

Our workshop will feature GDPR expert Enza Iannopollo from Forrester Research and will cover:

  • GDPR and what it means to marketers
  • How GDPR is an opportunity for marketers to do better things with data
  • Marketing in a GDPR World and how technology can help you stay personalised

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Speakers

Paul Gibson
VP, EMEA, Demandbase
Enza Iannopollo
Security & Risk Analyst, Forrester