How to maximise your MarTech stack for B2B marketing success
Recorded at the Martechopia event in London, Sophie Rausch, Head of Digital Marketing at Randstad Enterprise delves into strategies for streamlining and optimising martech efficiency. Explore how she is navigating resource limitations, ensuring a seamless ABM program relaunch through a strategic Demandbase partnership, and reshaping the martech stack for ultimate success.
You’ll learn:
- Martech stack overview: Explore Randstad Enterprise’s martech components and priorities for streamlining
- Efficiency amid limitations: Navigate resource constraints using technology for optimal performance
- ABM relaunch blueprint: Define essential processes and tech for a successful ABM program relaunch
- Strategic Demandbase alignment: Ensure success by aligning with Demandbase in the overall tech stack
Speakers
Sophie Rausch
Head of Digital Marketing, Randstad Enterprise
Paul Graves
CSM Team Lead, EMEA, Demandbase
Related content
Virtual Event | Real AI. Real pipeline. No theater.
September 29, 2026 — Virtual
See Demandbase AI in action with real demos, named customers, and pipeline results. Learn how real GTM AI turns insight into measurable pipeline.
GO NYC
October 19-20, 2026 — Brooklyn, NY
Join the leaders redefining how buying groups are engaged, signals are activated, and pipeline is created in the age of AI.
Customer office hours – Leveraging AI within site customization
August 21, 2026
Please join a Demandbase Technical Account Manager focusing on how to leverage AI within your Site Customization experiences. Please bring your questions to have them answered within the office hours session.
Building an always-on advertising strategy for ABM
August 26, 2026
Learn how to build an always-on advertising strategy for ABM using intent data and account insights to engage in-market accounts and grow pipeline.
We have updated our Privacy Notice. Please click here for details.