B2B advertising in 2024: Winning target accounts in a cookieless era
Amidst the ongoing transformations in digital advertising, advertisers consistently wonder what to do after third-party cookies are gone.
An increasing number of B2B buyers are hesitant to disclose contact details, consent to cookie tracking, or initiate sales discussions, citing apprehensions related to privacy and data utilization.
Watch this interactive webinar with featured speaker, John Arnold, Principal Analyst at Forrester and Gareth Noonan, GM Advertising at Demandbase to learn how to manage these challenges through new approaches to engage buyers.
Speakers
John Arnold
Principal Analyst, Forrester
Gareth Noonan
GM Advertising, Demandbase
Related content
Let’s connect at Forrester B2B Summit
April 27-29, 2026 — Phoenix, AZ
Turn buyer signals into pipeline impact with Demandbase at Forrester B2B Summit 2026. See how AI-driven GTM aligns teams and drives measurable revenue results.
B2B Online Chicago
May 4-6, 2026 — Chicago, IL
Join Demandbase at the B2B Online Chicago to see how manufacturers are using AI-driven account insights to drive pipeline and personalization at scale.
Funnel to fork – Seattle
May 5, 2026
Join Funnel to fork, a invitation-only dinner in Seattle. You'll exchange real-world knowledge with peers discussing account based marketing, buying groups, and revenue alignment across the funnel.
Meet the Future of B2B GTM with Demandbase AI
May 7-12, 2026
Join the Demandbase Community to see how Demandbase AI powers AI-first GTM, connects data to ChatGPT and Copilot, and drives pipeline growth.
We have updated our Privacy Notice. Please click here for details.