Unlocking the power of intent data
In this actionable customer lab, we unlock the full potential of Intent Data to help you get more from your marketing programs and ABM efforts.
Hear from fellow customer Alexander Bayer, ABM Manager at Merck KGaA, Darmstadt, Germany, as he shares his creative approach for leveraging Intent Data to build precise audiences, initiate powerful automations, optimize ad spend, and effectively influence sales motions.
Speaker
Merck KGaA, Darmstadt, Germany
Related content
Let’s connect at Forrester B2B Summit
April 27-29, 2026 — Phoenix, AZ
Turn buyer signals into pipeline impact with Demandbase at Forrester B2B Summit 2026. See how AI-driven GTM aligns teams and drives measurable revenue results.
B2B Online Chicago
May 4-6, 2026 — Chicago, IL
Join Demandbase at the B2B Online Chicago to see how manufacturers are using AI-driven account insights to drive pipeline and personalization at scale.
Funnel to fork – Seattle
May 5, 2026
Join Funnel to fork, a invitation-only dinner in Seattle. You'll exchange real-world knowledge with peers discussing account based marketing, buying groups, and revenue alignment across the funnel.
Meet the Future of B2B GTM with Demandbase AI
May 7-12, 2026
Join the Demandbase Community to see how Demandbase AI powers AI-first GTM, connects data to ChatGPT and Copilot, and drives pipeline growth.
We have updated our Privacy Notice. Please click here for details.