In the Lab with DB: Unlocking the Power of Intent Data
In this actionable customer lab, we unlock the full potential of Intent Data to help you get more from your marketing programs and ABM efforts.
Hear from fellow customer Alexander Bayer, ABM Manager at Merck KGaA, Darmstadt, Germany, as he shares his creative approach for leveraging Intent Data to build precise audiences, initiate powerful automations, optimize ad spend, and effectively influence sales motions.
Speakers
Alexander Bayer
Merck KGaA, Darmstadt, Germany
Related content
Let’s Connect at Forrester B2B Summit
April 1-3, 2025 — Phoenix
Join Demandbase at Forrester B2B Summit, April 1-2, for ABM insights, customer success stories, and networking at BaseLounge.
GO London Summit 2025: Propel Your B2B Marketing Forward
April 30, 2025 — London
Join GO London 2025, the premier event for sales and marketing professionals. Equip your team with the tools and insights to fast-track your go-to-market plans!
Join Us at Base Bash – The Ultimate Forrester After Party
April 1, 2025 — Phoenix
Wrap up Forrester Summit with Base Bash! Cocktails, great vibes, and live music await you at Homebase, Phoenix. April 1, 7PM MT.
European ABM Forum
April 3, 2025 — Amsterdam
Discover cutting-edge ABM strategies at the first European ABM Forum on Apr 3 in Amsterdam. Hear from top brands and enjoy exclusive perks. Get tickets now!