Unlocking the power of intent data
In this actionable customer lab, we unlock the full potential of Intent Data to help you get more from your marketing programs and ABM efforts.
Hear from fellow customer Alexander Bayer, ABM Manager at Merck KGaA, Darmstadt, Germany, as he shares his creative approach for leveraging Intent Data to build precise audiences, initiate powerful automations, optimize ad spend, and effectively influence sales motions.
Speaker
Merck KGaA, Darmstadt, Germany
Related content
The Human Handoff: Where AI should stop and Revenue teams should step in
November 17, 2026 — London, U.K.
Join Demandbase and Huble Digital on November 17 for a peer-led lunch on AI, human judgment, revenue team handoffs, and meaningful buyer engagement.
Full Throttle GTM
November 18, 2026 — Austin, TX
Join senior GTM leaders at Circuit of the Americas for lunch, peer discussion, and a supercar driving experience in Austin on November 18.
B2B Marketing Live
November 18-19, 2026 — London, U.K.
Join Demandbase to discover how account intelligence and AI can help your teams prioritise the right opportunities, coordinate execution, and turn buying signals into pipeline.
From AI ambition to revenue reality
November 18, 2026 — London, U.K.
Join Demandbase and Marketbridge for an invite-only dinner, bringing together marketing and GTM leaders for an honest conversation about making AI work in practice.
We have updated our Privacy Notice. Please click here for details.