We are bringing together industry-leading ABX experts all into one place. You’ll come away with insights on how to build trust with potential buyers, identify magic moments when customers are open to engaging, and orchestrate the perfect interactions.
When done right, ABX will out-perform every other growth strategy for your company. And this book is your clear and complete guide to this new world.
Check out all the amazing sessions from our ABXperience virtual event. Our agenda was structured around the 5 step process to ABX. The sessions are designed to be short, quick and jam-packed with actionable takeaways. There’s no doubt that you’ll be ABXperienced by the end!
Kathy Macchi, VP Consulting Services, Inverta
As ABM gains momentum, lots of discussions emerge about hiring dedicated resources to scale and mature the ABM program. Join this session to discuss ways to think about who and how to hire, and where certain roles should fit within a larger marketing organization.
You will learn:
Charm Bianchini, Senior Director, Demand Generation, Drift
Your VIP buyers are busy. Are you engaging with them when their intent is at its highest?
Learn how to use Conversational ABM to increase engagement with target accounts and level up your ABM strategy today.
Kaitlin (Stich) Bellay, Head of Channel Marketing, LinkedIn
Every account-based marketing strategy starts with deciding which accounts to include. And, like all marketing strategies, there is no one size fits all approach. However, there is a great deal of information and guidance to help you get started and improve what you’re doing today.
In this session you’ll hear about:
Rene Asis, Chief B2B Technology Evangelist, LiveRamp
B2B Marketers continue to look for ways of improving their audience and ABM marketing tactics. Reaching the right people at target accounts or understanding who’s engaging with your products starts with a solid foundation of privacy safe data in addition to an agile process to diagnose for opportunities. Learn how to find hidden account signals and recognize your buying committee.
You’ll learn how to:
Justin Gray, CEO, LeadMD
Join this session for insights into how to deliver brand experiences that build trust with your customers, evoke true delight, and ultimately increase revenue.
We’ll focus on:
Marne Reed, Chief Evangelist, Brand Experiences, PFL
While it is harder and harder to gain attention in a distracted world, expectations are higher than ever for experiences to be relevant, helpful and connected. Join this session, to discover ways to gain attention, affinity and acceleration, including a deeper dive into successful programs to:
Randy Frisch, CMO & Co-Founder, Uberflip
Join this session to discover the proven content framework and real-life examples to move fast as a team and accelerate buyers through their journey. Walk away with knowledge of real marketers stories, including themes, execution and the tech you need to personalize campaigns end to end.
Kris Rudeegraap, CEO, Sendoso
During this session, Kris Rudeegraap will share examples of using gifting across all stages of the buyer’s journey to not only stand out, but start conversations, build trust and deliver value, resulting in more revenue. Hear examples of successful campaigns to:
Randy Brasche, VP Marketing, Folloze
In our new digital-only reality, the road to buyer-centricity requires a new approach to people, process and technology. In this session, you’ll learn:
Sydney Sloan, CMO, Salesloft
Learn actionable insights to help your team get to yes faster. Sydney Sloan, CMO at SalesLoft will share research analyzed across millions of sales tactics, revealing the importance of personalization in the customer experience.
Megan Heuer, Managing Director, Winning By Design
We created a monster called the MQL. Now how do we get rid of it? For so long, we focused so much on net-new marketing sourced demand, we’ve made it really hard to update our measurement to match marketing’s updated, broader contribution to the business.
In this session you’ll learn:
Rob Leavitt, Senior VP Consulting, ITSMA
ABM programs often focus on executive engagement, building connections with CXO decision makers. But what really works, especially after the disruptions of the past year? Join this session to explore the new opportunities for ABM in the C-suite, five ways to fail, and how to build an effective approach.
You will learn:
Brittany Wroblewski, VP Alliances
Alli Holt, Alliances Manager
Join this session to learn:
Learn from over 20 B2B industry leaders
Engaging, short, to-the-point sessions
Design your own agenda with what YOU want to learn
Immersive virtual networking environment