In this session Damien Swendsen and Lisa Smith from InsideView (a Demandbase company) share how their teams work alongside each other to target the right accounts, and build long-term customer relationships.
ABM takes your sales and marketing alignment to a deeper level, and having accurate and complete B2B data makes it possible.
During this session, you’ll hear from Lisa Smith, VP of Growth Marketing, and Damien Swendsen, VP of Enterprise Sales, both with InsideView (a Demandbase company), on how their teams work alongside each other to target the right accounts, engage every member of the buying committee and build long-term customer relationships — all on the foundation of great B2B data.
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