Webinar

How Sales Cycle Impacts Forecasting, CAC, and LTV

Join Andrew Slutzky, Sr. ABM Strategy Manager, as he discusses how sales cycle length impacts how you forecast pipeline and bookings, customer acquisition costs, and lifetime customer value. Read more

webinar

How Sales Cycle Impacts Forecasting, CAC, and LTV

If you work for a B2B SaaS company, it is highly likely your revenue teams currently measure your sales cycle, or how long it takes for an opportunity to become closed-won. While this is an excellent metric to measure, it isn’t that meaningful if it is used only in isolation.

While sales cycle length impacts how you forecast pipeline and bookings, it is also used in customer acquisition cost (CAC) and lifetime customer value (LTV) calculations. The latter are two financial metrics that mature organizations measure to gauge their health.

Join Andrew Slutzky, Sr. ABM Strategy Manager, on June 3 at 11am PT as he discusses:

  • How to define Sales Cycle, CAC and LTV
  • How LTV provides context to CAC
  • Why a CAC Ratio of 3:1 is desired
  • How to calculate these metrics in Excel

Template Download: https://drive.google.com/file/d/1OobwN_kMxJVSF6PrPadDrxgINsmITEL4/view?usp=sharing

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