May 4, 2021
3 mins read
A Big (Data) Day for B2B
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By acquiring InsideView and DemandMatrix (on the heels of Engagio last year) Demandbase is taking the most significant step our customers have asked of us: growing from an ABM leader to being the first and only complete B2B go-to-market company.
The Demandbase One B2B Go-To-Market Suite consists of four connected clouds. These solutions empower your entire revenue organization —Marketing, Sales, Post-Sales, and Operations — to work seamlessly together with increased transparency and unlimited flexibility.
This means we will work more flexibly with our customers and provide a much broader suite of solutions for everyone on their revenue teams:
For go-to-market teams who want the #1 account-based solution: the ABX Cloud (See What is Account-Based Experience?)
For Digital Marketers, Field Marketers, and Advertising professionals: the Advertising Cloud.
For Sales and Sales Development teams: the Sales Intelligence Cloud (See TrustRadius’s List of Top Sales Intelligence Software 2021.)
And, and for enterprises that need high-fidelity data, we introduce the Data Cloud.
Data Integrity (InsideView): Provides the ability to continuously clean, monitor, and unify your data with the most reliable, up-to-date information.
You have told us you need flexibility in how you integrate your go-to-market solutions — and we listened. With the Demandbase One B2B Go-To-Market Suite, you can license any one or combination of solutions depending on your needs.
Both InsideView and DemandMatrix have amazing cultures and are demonstrable leaders in key areas. InsideView recently was named a leader in The Forrester Wave: B2B Marketing Data Providers, Q2 2021. And our data scientists tested every technographic data source and found DemandMatrix technographics to be the most accurate and comprehensive, and it had the greatest predictive value in identifying new customers.
We are extremely confident the combined capabilities of Demandbase, DemandMatrix, Engagio, and InsideView will make your go-to-market much more effective. And customers can mix and match the solutions to focus on the areas most important for them, whether that’s data, or advertising, or sales intelligence, or a full account-based transformation. You tell us where to start.
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