Brandon possesses extensive experience helping organizations create and orchestrate strategic programs that help to retain customers and power sales execution. He’s passionate about the intersection between tech and psychology, especially as it applies to growing businesses. He enjoys reading, playing hockey, and most outdoor sports.
Check him out on twitter @brandon_lee_09 or connect with him on LinkedIn at www.linkedin.com/in/brandonredlinger/.
The most critical piece in your marketing strategy is selecting the right accounts. In traditional demand gen, you start with the WHAT. But in ABM, you start with the WHO. And that makes all the difference.