Brandon Redlinger
Director of Demand Generation, Demandbase
Brandon possesses extensive experience helping organizations create and orchestrate strategic programs that help to retain customers and power sales execution. He’s passionate about the intersection between tech and psychology, especially as it applies to growing businesses. He enjoys reading, playing hockey, and most outdoor sports. Check him out on twitter @brandon_lee_09 or connect with him on LinkedIn at
The most critical piece in your marketing strategy is selecting the right accounts. In traditional demand gen, you start with the WHAT. But in ABM, you start with the WHO. And that makes all the difference.
Contact data issues are amplified with an account-based approach. With the spotlight on your data, there is nowhere to hide. Time to start cleaning!
The success of your B2B strategy is founded on the strength of your team. Learn how to build a powerhouse Marketing team for account-based plays.
There’s no shortage right now of tips for how to work from home and run virtual events. But the more strategic companies are taking on the bigger story.
The success of ABM is driving demand for increased investment. How should a B2B marketing leader think about budgeting for ABM? We break it down.
Drumroll, please. The 2020 ABM Market Research Survey is here. Nearly 900 professionals from Marketing and Sales participated in the study.
How to pivot strategy on a dime and find sales leads that will buy. Advanced tactics to find and engage prospects that want to buy now.
Ask countless uber-successful people about the key to their success, they’ll tell you it’s reading. Reading allows us to stand on the shoulders of giants.