Travis Breier
Sr. Product Marketing Manager, Demandbase
I am responsible for go-to-market initiatives and product strategy for Demandbase's Personalization, Orchestration and Attribution products. With 5+ years of experience leveraging Account-Based strategies in a sales, CX and marketing capacity, I now focus on our expansion in the marketing and sales technology ecosystem.
The modern marketer should be able to tell you who is on their website, what content they engaged with, and when activity occurred with ease. Understanding what impacted these activities in the first place is not easy to answer.