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Going To Market is One Thing… But Can You Stay In-Market?

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May 2, 2023

1 min read

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Going To Market is One Thing… But Can You Stay In-Market?

Businesses and customers alike are getting bombarded with product news, upgrade promotions, and all kinds of omnispam. Standing out in a sea of (mostly generic but a few somewhat targeted) emails and actually capturing the attention of prospects requires strategy and intelligence.

But not just any intelligence and not just any strategy.

Today’s audiences will only be captivated by the right mix of account intelligence with an account-based marketing (ABM) plan that takes into account the customer experience –– yes, we’re talking about account-based experience (ABX).

In simpler terms, account intelligence + ABX = Smarter Go-to-Market™.

Let’s take a look at how you can activate this strategy so that you don’t just fool-proof your go-to-market, but you can actually stay in-market.


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Kathy Capeluto

Content Marketer, Demandbase

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