2024 ABM Planning Success Guide

Set your revenue team up for Account-Based Marketing (ABM) success in 2024

Get planning resources – videos, templates, checklists – in each of these areas:

  1. Strategy and Planning
  2. Choosing the Right Accounts
  3. Budgeting
  4. Customer Retention & Expansion

Take your ABM to the next level – get ABX certified for free! Use code abx2024planning Get started

Getting Started: Strategy and Planning

Transform your go-to-market approach for the year ahead by crafting a winning strategy. Create maximum impact by aligning your sales and marketing teams to revenue goals. Explore the latest trends and best practices to set the stage for your organization’s success.

Demandbase image

Use Case

Build an Account-Based Foundation

Build a B2B Go-to-Market account-based foundation to give your B2B go-to-market teams a single holistic view of each...

Take Action: Choosing the Right Accounts

Target the right accounts to drive maximum impact. Learn how to analyze, segment, and prioritize your accounts effectively. Account-based marketing (ABM) strategies and tools can help you deliver personalized experiences and tailor your marketing efforts to high-priority accounts. Get ready to set the stage for exceptional success in 2024.

Demandbase image

Use Case

Find and Prioritize Accounts

Leverage AI-powered ABM intent data to help your team find, target, and engage prospects showing strong buying signals...

Demandbase image

What Differentiates Us

Flexible & Transparent

Choose a go-to-market (GTM) platform that flexes and scales to your business needs, with transparent data that drives...

Demandbase image

Product Tour

Data Integrity Overview

See how to clean and enrich your business data with headache-free automation.

Demandbase image

Product Tour

Company Data Overview

Understand the company you are targeting so you can tailor your messaging to their needs.

Demandbase image

Product Tour

Build an Account List

Build your target account list using Basic Selectors, for use across different engagement channels.

Maximize Growth: Being Efficient with Budget

Essential strategies and practical tips to optimize your pipeline efforts while maximizing your budget. Discover cost-effective tactics, innovative technologies, and data-driven approaches that will help you achieve outstanding results without breaking the bank. Make every dollar count in 2024.

Looking Ahead: Customer Retention & Expansion

2024 is the year of customer growth! Gain insights into strategies and techniques to expand and retain your customers. Discover innovative approaches to drive growth, strengthen customer loyalty, and optimize your marketing efforts for the upcoming year. Don’t miss out on this opportunity to gain a competitive edge and achieve success in 2024.

Demandbase image

Use Case

Expand & Retain Customers

Identify cross-sell and upsell opportunities, target customers with personalized messaging with Demandbase Account Intelligence.

Learn How Our Customers Are Planning For 2024

Take your ABM to the next level – get ABX certified!

ABX (Account-Based Experience) reinvents ABM around the customer experience.

For a limited time only, use code abx2024planning to receive our ABX Certification for free (a $349 value).