2024 ABM Planning Success Guide Set your revenue team up for Account-Based Marketing (ABM) success in 2024 Get planning resources – videos, templates, checklists – in each of these areas: Strategy and Planning Choosing the Right Accounts Budgeting Customer Retention & Expansion Getting Started: Strategy and Planning Transform your go-to-market approach for the year ahead by crafting a winning strategy. Create maximum impact by aligning your sales and marketing teams to revenue goals. Explore the latest trends and best practices to set the stage for your organization’s success. Report 2023 C-Suite Go-to-Market Benchmark Survey In a recent survey, one-third of B2B C-suite revenue leaders defined Go-to-Market (GTM) as more than just a... Learn more Find Out How Your GTM Stacks Up Go-to-Market (GTM) Maturity Assessment Take the Demandbase GTM maturity assessment to see how you compare to other B2B organizations. Learn more Product Tour Account-Based Experience Overview Check out our Self-Guided ABX tour to learn more about how Demandbase One helps businesses execute Smarter GTM. Learn more Use Case Build an Account-Based Foundation Build a B2B Go-to-Market account-based foundation to give your B2B go-to-market teams a single holistic view of each... Learn more Learn What is Account-Based Marketing? Everything you need to know about Account-Based Marketing (ABM) and how the best B2B marketing is done. Learn more Take Action: Choosing the Right Accounts Target the right accounts to drive maximum impact. Learn how to analyze, segment, and prioritize your accounts effectively. Account-based marketing (ABM) strategies and tools can help you deliver personalized experiences and tailor your marketing efforts to high-priority accounts. Get ready to set the stage for exceptional success in 2024. Use Case Find and Prioritize Accounts Leverage AI-powered ABM intent data to help your team find, target, and engage prospects showing strong buying signals... Learn more What Differentiates Us Flexible & Transparent Choose a go-to-market (GTM) platform that flexes and scales to your business needs, with transparent data that drives... Learn more Product Tour Data Integrity Overview See how to clean and enrich your business data with headache-free automation. Learn more Product Tour Company Data Overview Understand the company you are targeting so you can tailor your messaging to their needs. Learn more Product Tour Build an Account List Build your target account list using Basic Selectors, for use across different engagement channels. Learn more eBook How Clean Is My Data? A Checklist We’ve put together a clean data checklist for B2B revenue teams to determine gaps in data. Read more Maximize Growth: Being Efficient with Budget Essential strategies and practical tips to optimize your pipeline efforts while maximizing your budget. Discover cost-effective tactics, innovative technologies, and data-driven approaches that will help you achieve outstanding results without breaking the bank. Make every dollar count in 2024. Blog The CMO’s Guide to Setting and Defending Your Marketing Budget and ROI Many CFOs connect “marketing-sourced pipeline” goals to their marketing budgets. In this post, Jon Miller explains why he... Read more eBook Sell ABM to Your Boss Presentation Template Need help to sell your boss on account-based marketing (AMB)? Get buy-in from your organization with our customizable... Read more eBook How to Find Budget to Fund Your ABM Strategy Get the tools and resources you need to budget for Account-Based Marketing (ABM). Read more Looking Ahead: Customer Retention & Expansion 2024 is the year of customer growth! Gain insights into strategies and techniques to expand and retain your customers. Discover innovative approaches to drive growth, strengthen customer loyalty, and optimize your marketing efforts for the upcoming year. Don’t miss out on this opportunity to gain a competitive edge and achieve success in 2024. B2B Buying Committee Generator Demandbase Buying Group AI Target and orchestrate action around the most influential buying committee members. Learn more Case Study Equilar De-Frags Their Data. Boosts Engagement And Retention Equilar now has a comprehensive view of their accounts, improving deal progression, customer retention, and forecasting accuracy. Learn more Webinar How Smarsh Personalizes the Experiences of 6500+ Customers Join Drift, Demandbase, and Smarsh to learn how to run a successful multi-channel ABM campaign and engage your... Learn more Use Case Expand & Retain Customers Identify cross-sell and upsell opportunities, target customers with personalized messaging with Demandbase Account Intelligence. Learn more Take your ABM to the next level – get ABX certified! ABX (Account-Based Experience) reinvents ABM around the customer experience. For a limited time only, use code abx2024planning to receive our ABX Certification for free (a $349 value). Get Started
Report 2023 C-Suite Go-to-Market Benchmark Survey In a recent survey, one-third of B2B C-suite revenue leaders defined Go-to-Market (GTM) as more than just a... Learn more
Find Out How Your GTM Stacks Up Go-to-Market (GTM) Maturity Assessment Take the Demandbase GTM maturity assessment to see how you compare to other B2B organizations. Learn more
Product Tour Account-Based Experience Overview Check out our Self-Guided ABX tour to learn more about how Demandbase One helps businesses execute Smarter GTM. Learn more
Use Case Build an Account-Based Foundation Build a B2B Go-to-Market account-based foundation to give your B2B go-to-market teams a single holistic view of each... Learn more
Learn What is Account-Based Marketing? Everything you need to know about Account-Based Marketing (ABM) and how the best B2B marketing is done. Learn more
Use Case Find and Prioritize Accounts Leverage AI-powered ABM intent data to help your team find, target, and engage prospects showing strong buying signals... Learn more
What Differentiates Us Flexible & Transparent Choose a go-to-market (GTM) platform that flexes and scales to your business needs, with transparent data that drives... Learn more
Product Tour Data Integrity Overview See how to clean and enrich your business data with headache-free automation. Learn more
Product Tour Company Data Overview Understand the company you are targeting so you can tailor your messaging to their needs. Learn more
Product Tour Build an Account List Build your target account list using Basic Selectors, for use across different engagement channels. Learn more
eBook How Clean Is My Data? A Checklist We’ve put together a clean data checklist for B2B revenue teams to determine gaps in data. Read more
Blog The CMO’s Guide to Setting and Defending Your Marketing Budget and ROI Many CFOs connect “marketing-sourced pipeline” goals to their marketing budgets. In this post, Jon Miller explains why he... Read more
eBook Sell ABM to Your Boss Presentation Template Need help to sell your boss on account-based marketing (AMB)? Get buy-in from your organization with our customizable... Read more
eBook How to Find Budget to Fund Your ABM Strategy Get the tools and resources you need to budget for Account-Based Marketing (ABM). Read more
B2B Buying Committee Generator Demandbase Buying Group AI Target and orchestrate action around the most influential buying committee members. Learn more
Case Study Equilar De-Frags Their Data. Boosts Engagement And Retention Equilar now has a comprehensive view of their accounts, improving deal progression, customer retention, and forecasting accuracy. Learn more
Webinar How Smarsh Personalizes the Experiences of 6500+ Customers Join Drift, Demandbase, and Smarsh to learn how to run a successful multi-channel ABM campaign and engage your... Learn more
Use Case Expand & Retain Customers Identify cross-sell and upsell opportunities, target customers with personalized messaging with Demandbase Account Intelligence. Learn more
