On-Demand Webinar

The Magic ABM Potion – Key Elements to Think About When Creating Your ABM Strategy for 2024

Halloween DeeBee

ABM isn’t just about brewing up a one-size-fits-all potion for the market; it’s about conjuring a uniquely bewitching experience for each account. And to work your magic effectively, you’ll want to segment your market into groups based on similar characteristics to develop calculated and effective account-based marketing (ABM) campaigns with person-based and activity-based segmentation.

Watch our webinar and prepare to be spellbound by Demandbase’s very own Stephanie Quinn, Director of Integrated Marketing, and Ashley Long, Director of GTM Operations and Forecasting, as they discuss how you can take action and build out your account segmentation for your 2024 ABM strategy.



Ashley Long

Director, GTM Operations and Forecasting, Demandbase

Key benefits

In this spooktacular webinar, you will learn how to:

  • Summon the magic of precision brushes to build proper account segmentation
  • Conjure multi-attribute segmentation spells for successful integrated campaigns
  • Craft deeper persona segmentation to deliver messaging your audience is spellbound by and ready to embrace
  • Brew ROI with proper segmentation metric potions
Halloween DeeBee

Schedule a customized demo today

Demandbase interface graphics