The Magic ABM Potion - Key Elements to Think About When Creating Your ABM Strategy for 2024
Watch our webinar and prepare to be spellbound by Demandbase’s very own Stephanie Quinn, Senior Director of Digital and Campaign Marketing, and Ashley Long, Director of GTM Operations and Forecasting, as they discuss how you can take action and build out your account segmentation for your 2024 ABM strategy.
ABM isn’t just about brewing up a one-size-fits-all potion for the market; it’s about conjuring a uniquely bewitching experience for each account. And to work your magic effectively, you’ll want to segment your market into groups based on similar characteristics to develop calculated and effective account-based marketing (ABM) campaigns with person-based and activity-based segmentation.
Key benefits
In this spooktacular webinar, you will learn how to:
-
Summon the magic of precision brushes to build proper account segmentation
-
Conjure multi-attribute segmentation spells for successful integrated campaigns
-
Craft deeper persona segmentation to deliver messaging your audience is spellbound by and ready to embrace
-
Brew ROI with proper segmentation metric potions
Speakers
Senior Director, Digital and Campaign Marketing at Demandbase
GTM Operations and Forecasting Director at Demandbase
Related content
Mastering Account-Based Advertising
May 20, 2025 — VIRTUAL
Join industry experts from Demandbase, EMARKETER, TechTarget, and Ironhorse for a 2-hour virtual summit on data-driven B2B advertising strategies that deliver better ROI on May 20, 2025.
Gartner Marketing Symposium 2025 | Denver
June 2-4, 2025 — Denver
Join Demandbase at the Gartner Marketing Symposium 2025 to learn how CBIZ achieved record-breaking revenue with account-based marketing. Meet our ABM experts and discover the future of B2B marketing.
GO NYC 2025
October 7, 2025 — New York
Join marketing and sales leaders at Demandbase GO NYC (Oct 7, 2025) to master account-based strategies, drive pipeline growth, and network with B2B experts at The William Vale in Brooklyn.
Demandbase at SaaStr 2025
May 13-15, 2025 — SF Bay Area
Join Demandbase at SaaStr 2025 to explore the future of account-based marketing. Stop by our booth, connect with experts, and discover strategies to accelerate growth.