The Magic ABM Potion - Key Elements to Think About When Creating Your ABM Strategy for 2024
Watch our webinar and prepare to be spellbound by Demandbase’s very own Stephanie Quinn, Senior Director of Digital and Campaign Marketing, and Ashley Long, Director of GTM Operations and Forecasting, as they discuss how you can take action and build out your account segmentation for your 2024 ABM strategy.
ABM isn’t just about brewing up a one-size-fits-all potion for the market; it’s about conjuring a uniquely bewitching experience for each account. And to work your magic effectively, you’ll want to segment your market into groups based on similar characteristics to develop calculated and effective account-based marketing (ABM) campaigns with person-based and activity-based segmentation.
Key benefits
In this spooktacular webinar, you will learn how to:
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Summon the magic of precision brushes to build proper account segmentation
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Conjure multi-attribute segmentation spells for successful integrated campaigns
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Craft deeper persona segmentation to deliver messaging your audience is spellbound by and ready to embrace
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Brew ROI with proper segmentation metric potions
Speakers
Stephanie Quinn
Senior Director, Digital and Campaign Marketing at Demandbase
Ashley Long
GTM Operations and Forecasting Director at Demandbase
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