The magic ABM potion - Key elements to think about when creating your ABM strategy for 2024
ABM isn’t just about brewing up a one-size-fits-all potion for the market; it’s about conjuring a uniquely bewitching experience for each account. And to work your magic effectively, you’ll want to segment your market into groups based on similar characteristics to develop calculated and effective account-based marketing (ABM) campaigns with person-based and activity-based segmentation.
Key benefits
In this spooktacular webinar, you will learn how to:
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Summon the magic of precision brushes to build proper account segmentation
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Conjure multi-attribute segmentation spells for successful integrated campaigns
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Craft deeper persona segmentation to deliver messaging your audience is spellbound by and ready to embrace
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Brew ROI with proper segmentation metric potions
Speakers
Stephanie Quinn
Senior Director, Digital and Campaign Marketing at Demandbase
Ashley Long
GTM Operations and Forecasting Director at Demandbase
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