Sales and Marketing alignment is the absolute cornerstone of an ABM strategy—because of the shared focus on target accounts and common success metrics, ABM breaks down the old silos that have dogged us for so long. When you activate the commercial acumen of sales with the engagement skills of marketing, it’s simply a winning formula! Once aligned, (really) good things happen to your pipeline. Deals close faster, average deal sizes are bigger, and deal velocity increases. It’s simply a win-win all around. Check out our ABM resources for sales professionals below.
Companies rate outbound activities by SDRs as the most important ABM tactic
Increase in annual contract value (ACV) at companies that have adopted ABM