ABM Tips for every persona

Sales & SDR/BDR

This is how you ABM

Sales and Marketing alignment is the absolute cornerstone of an ABM strategy—because of the shared focus on target accounts and common success metrics, ABM breaks down the old silos that have dogged us for so long. When you activate the commercial acumen of sales with the engagement skills of marketing, it’s simply a winning formula! Once aligned, (really) good things happen to your pipeline. Deals close faster, average deal sizes are bigger, and deal velocity increases. It’s simply a win-win all around. Check out our ABM resources for sales professionals below.

ABM for Sales Playbook Image

ABM for Sales Playbook

ABM for Sales Playbook Image

Learn best practices and how-to's to be a world-class sales organization by changing from a reactive model into a proactive account-based model.


ABM Delivers Results


Companies rate outbound activities by SDRs as the most important ABM tactic


Increase in annual contract value (ACV) at companies that have adopted ABM
ABM Leadership Alliance


Resources for Sales

Intent is the New Lead Thumbnail
Understanding the early indications of buying intent allows you to start a meaningful conversation long before your competitors do. Join the webinar to learn how to lean in with intent. Learn more
ABM Masterclass: Sales Success Thumbnail
Watch now to learn how to leverage data insights to prioritize and personalize your outreach for pipe generating engagement with target accounts. Learn More
Autodesk Sees Sales & Marketing Alignment Thumbnail
See how Autodesk saw Sales & Marketing alignment with Account-Based Marketing. Learn More
Empowering Sales with Account Insights Thumbnail
So, what happens after Marketing hands leads over to Sales? Learn how to empower Sales with account insights. Learn More


There’s no doubt about it—ABM is a game-changer for marketers. But starting an ABM initiative can have a bigger impact on your sales team than you may realize.
Some B2B companies spend a lot of money on advertising that does not lead to a specific business outcome. Here are three ways to focus budgets where they can make the most impact and reach key buyers.
Our SDR team shares their top 7 sales prospecting tips.

See how Demandbase helps YOU ABM