Resources for Smarter CMO Forum How to Work Smarter as a CMO Make the most of your opportunity as a CMO to lead your team More How do CMOs manage their budgets strategically? What about leveraging AI, or making sure that marketing and sales are on the same page? As a CMO you have a lot on your plate--we've made that load a bit easier by providing resources on these and other key topics. Featured Content Latest Content Play Podcast Episode Podcast Smarter CMO Forum Sunny Side Up How Modern Marketing Leaders Can Harness AI for Growth What's Hot Blog Smarter GTM 7 Ways Smarter CMOs Are Defending Their Marketing Budgets Jon Miller 4 mins read Video DB Live Hubspot and Demandbase: A Match Made In Heaven 29 mins binge Blog ABM/ABX Setting Up and Managing a Double Funnel: Insights from Coupa CMO Chandar Pattabhiram Moira van den Akker 4 mins read Content Type Blog Video eBook Webinar Podcast Case Study Infographic Report Solution Sheet Workbook Persona Customer Success Marketing Revenue Operations Sales Product ABX Advertising Data Sales Intelligence Sort by: Most recent Most popular Clear filters Play Podcast Episode Podcast Smarter CMO Forum How Modern Marketing Leaders Can Harness AI for Growth Sunny Side Up Video DB Live The Top Metrics for Sales & Marketing Alignment (ft. Ray Rike) 6 mins binge Blog Smarter GTM 7 Ways Smarter CMOs Are Defending Their Marketing Budgets Jon Miller 1 min read Video DB Live How CMOs Should Align on Budget with Their Stakeholders (ft. Monica Behncke) 5 mins binge Video DB Live Why It’s Hard for CMOs to Set & Defend Their Budgets (ft. Monica Behncke) 3 mins binge Video DB Live Understanding What Value Creation Means During a CMO Search (ft. Pat Haggerty) 2 mins binge Video DB Live Building a Scorecard for Your CMO Search (ft. Pat Haggerty) 5 mins binge Video DB Live Defining Personal Brand (ft. Kyle Lacy) 2 mins binge Video DB Live Recs for Execs: Personal Brand (ft. Kyle Lacy) 2 mins binge 1 2 Next Resources tailored to persona For Customer Success View all For Marketing View all For Revenue Operations View all For Sales View all Other Topics ABM/ABX Account Intelligence B2B Data Cookieless Data Management DB on DB DB Viewpoint Digital Advertising Inside Demandbase Metrics and Analytics Predictive Analytics Sales Management Sales Productivity Sales Prospecting Sales Tips Smarter GTM
Play Podcast Episode Podcast Smarter CMO Forum Sunny Side Up How Modern Marketing Leaders Can Harness AI for Growth
Blog ABM/ABX Setting Up and Managing a Double Funnel: Insights from Coupa CMO Chandar Pattabhiram Moira van den Akker 4 mins read
Play Podcast Episode Podcast Smarter CMO Forum How Modern Marketing Leaders Can Harness AI for Growth Sunny Side Up
Video DB Live How CMOs Should Align on Budget with Their Stakeholders (ft. Monica Behncke) 5 mins binge
Video DB Live Understanding What Value Creation Means During a CMO Search (ft. Pat Haggerty) 2 mins binge
