Demandbase Monthly Newsletter The Smarter GTM Content Cafe™ June 2023 A Shot of Espresso: 3 powerful quotes from this month’s featured content “Leads-based marketing and ABM were important advancements in B2B marketing practice — but they are outdated and insufficient for today’s B2B marketer. Leads are too narrow. Accounts are too broad. Read the blog “ROI has always been important, but in today’s state of affairs, where we’re all looking for opportunities to reduce costs, tech purchases are being scrutinized as never before.” Read the blog “The research has spoken, and numbers don’t lie: buying groups will have the greatest impact on go-to-market strategies since account-based marketing” Read the eBook Blogs Blog DB on DB Jon Miller 3 mins read 9 Reasons Why Buying Groups Will Be The Next Big Thing In B2B What you need to know now about why everyone — including your boss — will be talking about... Blog Inside Demandbase Gabe Rogol 3 mins read As a CEO, How I Justify a Tech Purchase At a time when everyone is being scrutinized about spending money on tech, Gabe shares what he,... Videos Video DB on Demand 2 mins binge Hot on the Trail of Buying Groups Enough with dead leads and accounts gone cold. It's time to take a stand. Video DB on Demand 1 mins binge This is Hot… (ft. Gabe Rogol, CEO) Get hyped for B2B buying groups AI with Demandbase CEO, Gabe Rogol. This is definitely going to be... eBook eBook Sales Prospecting A Short – but Hot! – Guide to How Demandbase Buying Group AI Will Change The Game Podcast Play Podcast Episode Podcast Smarter GTM Navigating Changing Tides: Marketing Insights from an Expert Sunny Side Up Go Ahead, Demand More Learn more about Demandbase and ABM The B2B Marketing & Sales Orchestration Playbook Read more Sell ABM to Your Boss Read more The Definitive Guide To Choosing An Account-Based Marketing Platform Read more 2022 C-Suite Go-To-Market™ Benchmark Survey Read more Find past issues of the newsletter here.